Navigating new monetization territories is never easy but thankfully Charlene Charles, Head of Operations at DG Media Networks provided essential guidelines to motivate and help retailers win in this space. When dealing with innovation, the unknowns can be endless. You have to be able to deliver fast and efficient outcomes…
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Digital publishers rely heavily on advertising revenue to ensure their businesses will succeed. However, managing ad operations can not only be time-consuming and costly, but it can also be a very complicated process, particularly for those who are not well versed in the nuances of the ad ops world, especially…
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Although Google has delayed their third-party cookie cut-off, there has to be new and effective ways to aggregate consumer data in an ethical manner. One of the more widely spread solutions are Alternative IDs. This medium involves identifiers that are privacy focused and allows publishers to access first-party data that is…
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In his address, Killion detailed the rise of Complex Networks from a streetwear clothing line 20 years ago to a multimedia business with print and online magazines, video streaming, and in-person and virtual events. The evolution of the company sets a standard for publishers who are looking to broaden their…
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Inspired by the innovation of Complex co-founders Marc Ecko and Rich Antoniello, Justin Killion, President at Complex Networks, will discuss the “Justification of Revenue Diversification” for the Publisher Forum opening keynote. Complex Networks boasts a twenty-year long legacy of adapting from print to web to streaming in order to maintain…
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July 26, 2022 USA Today Tested Topics API For 90 Days Netflix's Gradual Approach To Addressability Millions of Ad Spend Wasted on Clickbait Sites Around the Water Cooler USA Today Tested Topics API For 90 Days Image sourced from Twitter @SimonJHarris If you've been thinking that Topics API will be…
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June 27, 2022 Is America Moving Toward a Consent Popup Nightmare? Streaming Ad Spend New Focal Point of US Upfronts 20% Drop in European Ad Fraud? Around the Water Cooler House Panel Moves Towards Opt-In Privacy Bill The "American Data Privacy and Protection Act" was recently reintroduced. The bill's current version…
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Ad ops partners will also be able to work with their publishers on various custom projects, such as ad server implementations, ad server migrations, and custom reporting. They'll also provide consulting services, ranging from planning and strategy to identifying new revenue opportunities to workflow optimization.
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APRIL 06, 2022 Privacy Sandbox — The Next Episode Walmart Gunning For Amazon Meta In Hot Water Again Testing, Testing - The Next Episode of Privacy Sandbox After a pretty quiet first quarter, Google opened up trials for the next phase of the highly anticipated and scrutinized Privacy Sandbox. With…
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With the vast majority of publishers unable to monetize double-digit percentages of their audiences due to adblockers, we felt this was a problem that wasn’t going to go away, was only going to increase in magnitude, and was certainly one worth solving. Unlike early solutions that forced ads to serve by…
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