Sheryl Daija launched BRIDGE in April 2022 with a board of 13 founding member companies, and it has rapidly grown to upwards of 25. The board's composition is a deliberate convergence of leaders in diversity, marketing, and business from companies including Campbell's, Condè Nast, Discover Financial, H&R Block, IBM, iHeartMedia,…
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Crystal Foote, an award-winning marketing professional and entrepreneur, learned that two decades into her career. Foote recently launched two businesses, Digital Culture Group and ThePartyStarter, to target and uplift diverse audiences within the advertising and digital media industry. After years of trying to push DEI initiatives for others, she found the…
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A Data Clean Room is not just another ETL (Extract, Transform, and Load) machine. And it needs to have specific capabilities that qualify a product or service as a Data Clean Room. The phrase stems from the industrial manufacturing facility concept, where a clean room was a controlled area to…
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A recent Association of National Advertisers survey revealed that marketers aren’t as enamored of retail media as everyone thinks. In fact, 88% of brands say they feel pressured by retailers to spend in their channel, with some 42% feeling it’s just a cost of doing business. Some marketers hint that…
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Programmatic display CPMs may be cents, but they bring few clicks and often zero conversions. Unfortunately, industry expectations don't seem to match this scenario. According to the Epom client survey, 71% of programmatic agencies prioritize performance over reach. Are demand-side platforms to blame for underperforming traffic? Don't rush the verdict…
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The digital advertising business moves at such a fast clip that it’s difficult for anyone to keep up with emerging trends. For this reason, AdMonsters sits down with thought leaders within the sector who are doing the work of pushing the envelope and innovating so that we can share their…
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When Mark D. Walker, Co-Founder and CEO, Direct Digital Holdings, started in the media business in the 90s, he heard murmurings that the consumer landscape was evolving to become more ethnically diverse. Black Americans drove culture and wielded immense spending power, birth rates for Hispanic Americans were rising, and LGBTQIA+…
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A recent study showed that header bidding led to a 23% increase in fill rate and a 20% increase in average CPM. With these benefits and more, it's no wonder why header bidding has become a popular and essential tool for publishers looking to maximize their monetization potential.
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Lotame announced the launch of its new data platform at IAB ALM. In collaboration with various customer data platforms (CPDs), the tech enables interoperability and data portability across brand and media owner tech stacks. We spoke with Alex Theriault, General Manager, Spherical at Lotame. We discussed Spherical, the difficulty accessing…
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A residential IP proxy network is a network that pays consumers to share their Internet. The network then re-sells those consumers’ residential IP addresses to its customers — companies or users who want, for whatever reason, to appear as if they’re residential IPs within a specific region.
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