Buyers Still Paying for Ads When TVs Are Off; The AI Executive Order
Buyers suspect that streaming publishers are less than transparent in their reporting, despite promises made last year by GroupM and others.
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How CEOs & CMOs Can Get Multicultural Marketing Right
Marketers need to understand that multiculturalism influences and fuels mainstream marketing. Their messaging to diverse groups needs to be aligned with their mass market messaging. Brands also need culturally intelligent targeting solutions to connect authentically and meaningfully with their consumers.
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Amazon Expands Ad Services; Chrome Is Coming for Your IP Signals
Amazon’s unBoxed 2023 conference has been eventful. The retailer announced a plethora of new ad tools and expansion of existing ones that are likely to impact the industry in a big way.
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It’s the 10 CTV Commandments, What?
As AdMonsters' Content Director, Lynne d Johnson, preps for her upcoming keynote chat with AdTechGod about the future of CTV on November 6, 2023, at Publisher Forum New Orleans, she decided to feed some ideas into ChatGPT to figure out what they might chat about. She decided to turn it…
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How Yahoo Is Doubling Down on Buy-side Offerings, As Told by CRO Elizabeth Herbst-Brady
As CRO at Yahoo, Herbst-Brady is the General Manager of the advertising business, which mainly consists of the DSP. She also develops monetization strategies that help elevate the company's future. In a sea saturated with undifferentiated SSPs, Yahoo decided to shut down its supply-side business earlier this year to focus…
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The New Publisher Playbook: Understanding Challenges & How To Overcome Them
At AdExchanger’s Programmatic IO on September 26, our own Lynne Johnson facilitated a panel discussion titled “The New Publisher Playbook” with two industry leaders – Mark Howard, Chief Operating Officer, TIME, and Zack Sullivan, Chief Revenue Officer, Future. They offered insight about a world without cookies, scaling your business and…
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PubForum Keynote Alyson Williams: Revolutionizing Forbes’ First-Party Data Platform
Alyson Williams will bring insights about how Forbes connects with 140 million+ people with ForbesOne, Forbes’ first-party data platform, during her keynote, "One Publisher, One Brand: United By First-Party Data," at the upcoming AdMonsters Publisher Forum. Williams will share how ForbesOne is revolutionizing how the publisher uses AI and machine…
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Customer Centricity: The Key To Retail Media’s Successful Future
While there is a ton of opportunity in the retail media world, there are still challenges. Those opportunities and challenges were top of mind at the 2023 IAB Connected Commerce Summit: Reimagining Retail Media event, where industry experts expressed their views on prioritizing consumers' needs and the importance of privacy…
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The DOJ Launches Attack Against Google’s Alleged Monopoly
Federal regulations have attacked Big tech monopolies from all sides, but if the Government comes out on top, this could be the first nail in the coffin. For a long time, the duopoly — Meta and Google — hoarded around 85% of ad spend, but privacy regulations took some of…
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The Crucial Role of Data Collaboration in the Future of Advertising
Media companies that can accommodate advertisers' demands for private data collaboration stand to gain a significant market advantage. Data collaboration can boost revenues by attracting new advertisers, securing larger commitments from agencies and advertisers, and commanding premiums on ad products that leverage shared data.
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