Article provided by Kent Wakeford, President and Co-founder of AdSafe Media; Matthew Scott, Director of Marketing of AdSafe Media In 1736 Ben Franklin, championing the need for volunteer fire brigades after a series of disastrous fires, coined the phrase “an ounce of prevention is worth a pound of cure”. To…
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Couldn't make it to OPS? Check out the event updates from AdMonsters OPS - all times Eastern. Thanks everyone for making it a great event!9:00 am -- Welcome to OPS! After a very creative opening and introduction from Bowen Dwelle and Matt O'Neill we are already feeling this isn't your…
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A few weeks ago, DM2PRO.com, in collaboration with Operative, asked AdMonsters to help reach out to our community of ad ops professionals to complete a survey on the issues facing Ad Operations. Mike Leo and Lorne Brown from Operative presented the results of that survey at DPAC a couple of…
Read MoreWatch Professor David Crystal's keynote presentation from the EU Publisher Forum in Barcelona, Spain: Professor David Crystal is a prolific writer, editor, lecturer and broadcaster who divides his time between work on language and on internet applications. His recent publications include Language and the Internet (2006) and Txtng the Gr8…
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Editor's Note: As your business evolves and changes so should your revenue and operations tools. You may find it makes sense to upgrade or switch your tools. This will lead to the dreaded ad server migration. Neil Rigby, Head of Operations at Associated Newspapers Ltd. recently compiled some tips on…
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Recently, an Ad Operations colleague at a publisher contacted me about ad discrepancies. They started preparing for end of month billing: pulling their primary ad server campaign delivery reports pulling 3rd party ad server campaign delivery reports compressing the data from ad serving sources, and sending it all off to…
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The advertising world rejoiced today with the announcement that the complexity of buying and selling online advertising had been solved. The company X, formerly known as The Doubleyieldmeldmatictail Project, has been working secretly for months with a select group of agencies and publishers to beta test their products, BUD (Buy…
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Editor's note: This interview was originally posted on the Association of Online Publisher's website. Matt O'Neill will be chairing the AOP event: the New Rules of Revenue: Online Advertising 2010 on February 23.Find out more, or book your place online.What do you see as the biggest shifts in the way…
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If small budget advertisers are complaining about the number of clicks reported by your ad server not matching with their Referring Sites report in Google Analytics, it can be addressed by one of two ways: change the CTU (Click Through URL) and advise the client of what to look for…
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Many publishers work with both local and national agencies and advertisers and they both provide unique challenges. Our presentation in Portland offered some insight into how we approach these challenges:Be a Consultant to Sales. The knowledge you have about your site and its products goes a long way in helping…
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