When we split up the types of publishers out there in digital, we tend to group them broadly. You have your pubs originally from the traditional newspaper/magazine space, those that came out of broadcast media, your newer digital pure plays. We don’t tend to divide B2B pubs from B2C pubs—even…
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Feb. 23, 2017 4:30 PM - 8:00 PM PTEdmunds' Offices in Santa MonicaOpsX events are the ideal environment for ad industry peers to learn, share, and connect.Sponsored by Sovrn
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Yield management is a slippery topic to explain, and even more complicated in practice. Rather than explain how it works, it’s probably more helpful to explain what it does. Well… what it’s supposed to do, in theory. First, the problem that yield management aims to solve for publishers: The total…
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No other conference comes close to offering the community, exchange of ideas and learning opportunities of the AdMonsters Publisher Forum [drop the mic]. Connect with your peers to advance the digital media industry. Delve into the latest topics focused on maximizing revenue. Experience a unique event with an agenda you…
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The other day, a publisher friend of mine tapped my shoulder about a release the Electronic Frontier Foundation put out fairly recently. This was a release calling for a radical tightening of security around user data.The sense of urgency, as EFF’s argument goes, is that we’re in an increasingly charged…
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Last June, a major revenue guy from Medium spoke at AdMonsters’ Ops conference, laying out a fascinating native advertising model transacted on a time-spent basis. It was a bold plan that sparked a great deal of conversation throughout the event.So you can imagine I was disheartened when reading Ev Williams’…
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The rendered ad future just got a bit more nuanced following proposals for new measurement standards from the IAB and MRC.During the Austin Publisher Forum in August 2016, a swath of ops professionals gathered for a breakout on an issue that was only beginning to breach the surface. Discrepancies were…
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Possibly the biggest reason header bidding is such a game-changer is because it gives demand sources insight into more—if not all—of a publisher’s inventory. This enables buyers to better evaluate inventory and bid more acutely in real-time buying environments. (If you feel a need to revisit the horrors of the…
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You don't have to be following the DMEXCO conference in Cologne, Germany, to have heard the biggest story/scandal. EyeO GmbH – the parent company of everyone's favorite ad blocker, AdBlock Plus (ABP) – decided the event was a prime time to announce the launch of its new exchange for replacing…
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Viva la header revolution! Header tags have been a blessing for virtually every player in digital advertising. As publishers note a boom in CPMs, advertisers are finally getting better ideas of available inventory and getting smarter about valuation. Header tags have given new life to display and video private exchanges…
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