OpsX Los Angeles

February 23, 2017


Registration ends September 20, 2016 at 12:00 am

4:30 pm to 8:00 pm PT

Edmunds “EdQuarters”

– As of Wednesday, February 22 – 

Due to overwhelming interest, registration is now closed to technology providers and vendors. Please note that if you are not a publisher, agency or brand and you register for the event, your registration will be automatically cancelled. 

We apologize for the inconvenience and welcome you to join us at our next event. 

 OpsX events are the ideal environment for ad industry peers to learn, share, and connect.

These evening events are like mini-AdMonsters conferences—except they’re free to attend! Digital revenue strategists gather to hear insightful case studies as well as join moderated discussions on pertinent ad tech topics. But most important, attendees get the chance to hook up with the people that understand the challenges they face both large and small. 

Learn how companies like yours are navigating the ever-growing obstacles of the digital advertising space, while also connecting with industry folks you already know or are just meeting. (Who knows? You may find a new bestie!)

Case Study: Audience Extension to the Max

In theory, audience extension is a great way for publishers to “create inventory” and give advertisers more of what they crave—a publisher’s dedicated audience—all over the web. However, execution has often run into snafus with performance that is less than impressive. The obstacles haven’t stymied Edmunds, which has boosted the channel with tools like dynamic creative optimization to prosperous effect. Director of Ad Product Technology Madhura Sengupta will take attendees through the development and scope of the program, offering advice on how to ramp up their own audience extension efforts. 





Panel: The Challenges and Opportunities Ahead

We may have rung in a new year, but digital media revenue professionals have a lot of the same old problems… Oh yeah, some fresh ones as well, and we’re expecting more down the line!

A diverse panel will discusses the biggest challenges as well as where publishers are seeing success. Is there hope for mobile monetization or will we all bow down to the duopoly of Facebook and Google? What’s next for header bidding and is server-to-server the real deal? Finally, what looming issue is keeping digital revenue types up at night?

Dana Caputo
Director of Programmatic
TEN: The Enthusiast Network

Dana Caputo hails from New York where she started her career in advertising at fashion and beauty powerhouse, Condé Nast Media Group. Her ad experience there lay almost exclusively in digital, having roles in sales, marketing and business development. Caputo was part of an integral team that vetted and launched Condé Nast’s premiere display exchange business in 2011. She has since expanded her career at one of the largest global video marketplaces, SpotXchange, spending her days pioneering their private marketplace services and leading top tier revenue driving buyer accounts. Now, heading up programmatic for TEN: The Enthusiast Network, Dana is charged with growing the programmatic business with key clients and technology partners across TEN’s portfolio of more than 40 leading automotive and action sport websites.

Premesh Purayil
Chief Technology Officer

With almost 15 years building, innovating, and driving technology forward, Premesh Purayil runs tech at Ranker, the leading online destination for opinion-based, crowdsourced rankings of everything. Premesh and his team have grown Ranker from 40 thousand to more than 40 million monthly unique visitors in six years. Over the past two years, Premesh built Ranker’s custom ad stack, focused on yield optimization and header bidder integration. Working directly with the top ad networks, he shaped their header bidder solutions to better serve the wide range of publisher abilities. Premesh is also an active influencer and contributor to the ad-ops community, helping other publishers regain control over their inventory and better expose it through their various marketplaces.

Before Ranker, Premesh was a founding engineer at Cerebra, a metadata based reasoning engine which was acquired by webMethods. In his off time, Premesh and his family of four (plus a really lazy dog) enjoy seeing the world, and watching movies, especially bad ones.

Peter Kim
Shareably Media

Peter Kim is a San Francisco Bay Area native who has always loved technology. Today, he runs tech and ad ops at Shareably. Peter has helped bootstrap Shareably to over 45 million monthly unique visitors since its inception in early 2015. He finds the application of technology to ad ops fascinating, and he is always looking for ways to optimize Shareably’s ad stack in scalable ways.

Before Shareably, Peter studied computer science at UC Berkeley.

And more to be announced soon!


Who can come? If you work for a publisher or agency, you can – and should – join us! Certain service providers may also join depending on topics, sponsors and locations. AdMonsters will vet registration to make sure the audience is mainly pubs and agencies. We'll send you a confirmation email to let you know you're in. Registration Question? Please contact Carrie Brown Albanese at [email protected].

Parking: Available underneath the offices; Edmunds will provide validation.


Feb. 23, 2017 4:30 PM - 8:00 PM PT

Edmunds' Offices in Santa Monica

OpsX events are the ideal environment for ad industry peers to learn, share, and connect.

Sponsored by Sovrn