Floor pricing in ad tech isn’t as simple as it seems. Dive into why transparency around dynamic floors matters, what’s driving SSP practices, and how publishers and buyers can reclaim clarity in the auction.
Read MoreAdMonsters March 13, 2025 Can Media Buyers and Sellers Finally Align—Or Are Publishers Still Playing Defense? AdMonsters’ Sell Side Summit laid bare the tensions—and opportunities—that will define 2025. Can buyers and sellers find common ground, or is this industry stuck in a perpetual playoff series? Read more. Publishers Are…
Read MoreAdMonsters March 6, 2025 AI Search is Eating the Web—Can Publishers Stop It? Google’s AI Overviews and rival AI search tools are keeping users on their platforms, decimating referral traffic for publishers. As lawsuits mount, is there a way forward for the open web? Read more. What Trump's DEI…
Read MoreHey @{First Name}@, “Oh, I get by with a little help from my friends…” The Beatles got it—navigating ad tech’s twists and turns isn’t a solo act. With AI shifting discovery, pageviews on shaky ground, and Comcast’s Universal Ads reshaping video, the strongest plays come from the people you learn…
Read MoreAdMonsters February 27, 2025 Black Excellence in Digital Media & Advertising: 2025 Leaders to Watch In honor of Black History Month, AdMonsters celebrates Black professionals shaping the future of digital media, advertising, and ad tech. From driving innovation to championing diversity, these leaders are making an impact far beyond…
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Google’s been busy tinkering under the hood again, and this time, it quietly yanked a key search feature just weeks before the 2024 U.S. election. According to Platformer, Big G stopped showing warning banners that alerted users when their search results might be sketchy.
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Jeffrey L. Bowman, CEO of Reframe AI Technologies and Reframe Consulting Services, explains how AI helps media and advertising leaders operationalize large-scale inclusive change and growth.
Read MoreAdMonsters February 20, 2025 How Collaboration is Redefining the Buyer/Seller Relationship in 2025 While RTBDAY '25 may have been a buy-side event, there were many takeaways for the sell-side. And if there was one theme weaving through the day that might have been subtle, it was that no one…
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While RTBDAY '25 may have been a buy-side event, there were many takeaways for the sell-side. And if there was one theme weaving through the day that might have been subtle, it was that no one is winning alone anymore. The event highlighted the power of partnerships in navigating AI,…
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Generative AI, ad blockers, and platform shifts are chipping away at publisher pageviews and revenue. Explore the top threats publishers face today and the strategies they need to defend their audience and future-proof their business.
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