From Apartment Therapy’s sponsor-backed tools to MotorTrend’s interactive awards and Digital Trends’ AI gamification, publishers are finding fresh ways to keep audiences engaged. Here’s how they’re turning stickiness into loyalty—and loyalty into revenue.
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llms.txt is the velvet rope between your content and AI crawlers. Here’s how ad ops can turn it into AI-safe inventory, enforce compliance, and turn crawls into cash.
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At Supernova PRIDE, industry leaders turned the Cannes conversation on its head. From travel media to fandom to AI ethics, here are eight takeaways that prove inclusive innovation is good for culture—and business.
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As SVP of digital operations and client success at Dow Jones, Jesse Waldele brings a coach’s mindset to everything from cross-functional alignment to client relationships.
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Offerwall for Google Ad Manager (GAM) allows readers choose how they unlock articles—watch a quick ad, answer a short survey, drop a micro-payment, or sign up for a subscription.
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Grant Gudgel, SVP of Marketing at Verve, reflects on how the AI narrative at Cannes Lions has shifted from theoretical buzz to practical use cases, smarter segmentation, and long-term strategy.
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At Cannes Lions 2025, Sounds Profitable’s Bryan Barletta explains why podcasting still hasn’t reached its ad spend potential, despite capturing the attention of audiences across platforms.
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For three weeks, Marketecture Media CEO, veteran ad tech executive and podcaster Ari Paparo sat in a Virginia courtroom listening to testimony in the US Department of Justice’s landmark antitrust case against Google.
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Amanda Gomez, SVP of Revenue Operations at the New York Post, spoke to AdMonsters about unifying her teams around first-party data and bringing that data directly to buyers.
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Look, I know the IAB Tech Lab has been a thorn in your side. You’ve raised your hand in working groups, waited on specs that stalled, and wondered—was any of this really built with publishers in mind? You’re not alone. But last week at the IAB Tech Lab Summit, it…
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