Somehow I, Sir Casper of the Pasty People, escaped the South Carolina sun with only the slightest of burns on my ears and neck (yes, my redneck is so bad that I have to hide it with a mullet).Of course, I did spend the majority of the 36th American edition…
Read More
Match every impression with the channel likely to garner the most revenue – seems like the stuff of operational daydreams, but I’m not going to tell you to snap out of it. Such dynamic inventory allocation is real, oh-so-real, and it’s referred to as holistic yield management. I know that…
Read MoreA new report from fraud detection company Forensiq sounds the alarm on widespread and ostensibly new forms of mobile ad fraud. But a closer look at how advertisers are getting bilked shows that first responders here need to be not brands, but publishers and other app providers.Forensiq’s report does detail…
Read More
Earlier this year, Will Spann was volunteered as a speaker on a panel I was leading about HTML5 creative and responsive site issues. We had chatted before, but as we prepped for the discussion and he described the Creative Lab at The Weather Company, I was blown away. Publisher creative offerings…
Read More
Quick update: although Flash-based creatives are greyed out on Firefox, they are still registering as impressions. Also, some agencies are asking advertisers to disinclude Firefox browsers from their campaigns. According to NetMarketShare, Firefox has a12% share of desktop browsers. Facebook head of security Alex Stamos grabbed a lot of attention this…
Read More
“I’ve had a lot of people ask, ‘is Hulu digital video or television?’” quipped Peter Naylor, SVP of Sales and repeat AdMonsters keynote. “Well, as a sales guy, I’m inclined to respond, ‘I’m anything you want me to be, wink.’”The buyers at the Hulu NewFront got a kick out of…
Read More
At a Publisher Forum several years ago, I distinctly remember the collective groan emitted when the topic of programmatic and video came up.The last thing anyone wanted to do was put their incredibly valuable video inventory into an exchange. Many publishers were sold out and/or commanding top CPMs for video.…
Read More
Updated Below. One of my first questions to AdMonsters Publisher Forum Keynote Mike Smith, General Manager of Core Audience and VP of Revenue Platforms and Digital , was, “What the hell is a supply-side trading desk?”He smiled wryly, probably because what sounds like the latest industry buzzword is a pretty apt…
Read More
It doesn't take a savant to see that digital video advertising is hotter than an industrial forge. eMarketer estimated that digital video ad spend hit $6 billion in 2014, and spend for 2015 will run somewhere around $7.7 billion. And within that, programmatic video spend will hit $2.8 billion in…
Read More
“There’s so much waste,” a publisher says with a sigh. We’re speaking about guaranteeing digital video against panel-based metrics, and one can’t help but shake their head at the amount publishers have to over-deliver to hit demographics. It’s tough to watch a grown ops professional bawl over their lost margins…
Read More