AdMonsters January 17, 2019 What is the IAB Consent Framework? GDPR compliance means companies must obtain consent when collecting personal data from their website visitors. Sounds like a big headache, right? But wait, it's easier than you think. The IAB GDPR Transparency and Consent Framework is the Interactive Advertising…
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Delivering relevant and contextual content and truly targeted advertising is a big challenge. Often it's a problem of not using the right tools in the right way. Andrew Beehler, Sr. Manager Programmatic & Yield Operations at Digital Trends shares how to integrate the usefulness of a CDP with the best…
Read MoreAdMonsters January 11, 2019 AdMonsters 2018 Salary Survey Is Here! 2019, despite all the gloomy news and overall uncertainty, publisher revenue specialists are surprisingly upbeat. The data we collected shows that 21% of respondents who answered the 2018 AdMonsters North American Publisher Salary Survey said they were fully satisfied…
Read MoreAdMonsters January 3, 2019 AdMonsters Playbook: Aligning Regulatory Compliance & User Experience If digital media monetization was as easy as hooking up a slew of page placements to programmatic demand sources and just watching the revenue roll in, all of our lives would be far less stressful. We also…
Read MoreAdMonsters December 20, 2018 84% of Ad Ops Employees Would Leave Their Jobs for More Money The 2018 edition of the AdMonsters North American Publisher Salary Survey is coming soon! We surveyed over 400 respondents from across the US working in ad operations in broadcast, digital, print, mobile, social…
Read MoreAdMonsters December 14, 2018 5 Ways Vast 4.1 Is Way Better Than Every Other Version of VAST It’s been a slow process getting the video ad industry to update from VAST 2.0 to VAST 4.0. But now that the IAB has introduced VAST 4.1, which includes major improvements over…
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In the ad ops industry (aka “online ad operations," “online advertising operations," “ad operations,” “online ad ops," and “ops” in the trade)—things keep changing all the time. There’s a new regulation here, some new tech to learn about there and then a bunch of rejiggering the pipes to keep apace.…
Read MoreAdMonsters December 7, 2018 Is Storytizing the Future Of Advertising? It’s no surprise, the media landscape has changed dramatically the past few years—and continues to change nearly every day. The way marketing looks at paid, earned, shared, and owned is flipping. Because of this “The five Rs are becoming…
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For digital media and advertising 2018 has been a really exciting, but often bumpy, roller coaster ride. As far as ad operations is concerned, blockchain, artificial intelligence, location services, and mobile-first everything are offering promising monetization alternatives and other opportunities that bring publishers and brands closer to audiences in more…
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