While the needs of each publisher may be slightly different, generally there are five questions every publisher should ask when evaluating whether or not a cookieless solution is right for them. Any solution that satisfies these criteria will likely enable publishers to sustain and grow ad revenue, while simultaneously establishing…
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You took a really big step by adding an identity partner, but like most things in ad tech you can’t expect to flip a switch and watch the magic happen. Activation, though, is where things get exciting—sure you’ll be able to garner looks from new advertisers and grab higher CPMs,…
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On June 18, AdMonsters hosted a webinar with Powerinbox, Personalization Power at Scale featuring Jeff Kupietzky, CEO, Powerinbox; Max Dennis, Director of Audience Development, Assembly; and Chip Schaible, Director of National Account Sales, IQVIA. The webinar examined the intricacies of this burgeoning channel while highlighting its growing revenue potential. Here…
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June 23, 2020 Apple's IDFA Goes Opt-In DigiTrust Bites the Dust Coronavirus Travel Slump Cuts Google Deep Blunt Force Blocking #BlackLivesMatter Apple’s IDFA Goes Opt-In The rumor mill was running wild with speculation that Apple was about to mercilessly slay the iOS app-based advertising tracker, IDFA. Well, good-ish news—IDFA lives!…
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June 16, 2020 Google’s Rather Opaque Sellers.Json A Glimpse of Recovery Where CCPA Comes In and Goes Forth Another Round: Facebook Vs. Australia Roku Takes on Amazon, Linear TV Google’s Rather Opaque Sellers.Json Image Source Jounce A year after the first Sellers.json file appeared, Google has finally deigned to join…
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The more header bidding adapters you add, the more bids you get and the more money you might make. But, the more requests you make, the more your user experience suffers. Enter Footer Bidding. The idea is simple: Don’t call any ad requests until the page has fully loaded. Instead…
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Powered by: June 02, 2020 Leave 230 Alone Streamers Splurge on Ad Spots Seek Partners, Not Vendors The Evolving (But Short-Lived) CMO Is It Finally the Year of the Podcast? Leave 230 Alone We do try to stay out of politics here at AdMonsters, but sometimes politics comes knocking…
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Powered by: May 19, 2020 The Sting Is on Supply Partners Google’s Antitrust Reckoning Looms There’s Still Gold in Them Hills UniversalAdId For VAST Laggards Supply Partners Caught in Content-Scraping Sting Source: Image by Tumisu from Pixabay For a while, CNBC reporter Megan C Graham has been finding scraped…
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One of the most important reasons for publishers to jump on the identity train is to get connected to the advertisers' bigger targeting picture. To understand just how identity accomplishes this, behold the Identity Pyramid. This lists the various identity signals in terms of prevalence (most at the bottom) and…
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Powered by: May 12, 2020 Un-Break the Programmatic Supply Chain Cage Match: SPARROW vs TURTLEDOVE The Crisis Inside the Crisis Agencies Slash Umpteen Jobs UX Key to Pub Growth Surprise, the Programmatic Supply Chain is Broken Image Source: ISBA Programmatic Supply Chain Transparency Study It turns out the programmatic…
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