The Trade Desk Wants To Control Retail Media
The Trade Desk must build ad products that can buy ads on e-commerce websites and successfully pitch advertisers to use The Trade Desk to get a large chunk of the e-commerce spend.
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Celebrating AAPI Heritage Month: Glenda Bautista-Baker on Finding Beauty and Truth in Misfortune
With a career covering the gamut of every aspect of ad tech, Glenda Bautista-Baker, Senior Director of Product, PMC, is a shapeshifter of sorts. Whether it's the sales side, product, or data analytics, Glenda developed a bird-eye view of the ecosystem. This experience has made her a unique problem-solver. In honor…
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Post-Cookie Ecosystem: Publishers and Advertisers Focus on Contextual and Attention in 2023
Buy-side, sell-side, and every other nook and cranny of the ad tech ecosystem raised alarm bells a few years ago when Google first announced the annihilation of the third-party tracking cookie. And ever since, the tech behemoth has continually delayed the cutoff date, with the latest now the midpoint of 2024.…
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Investing in Hispanic Audiences Beyond Cinco de Mayo and HHM
According to the 2022 Hispanic Market Guide, diversity within Hispanic communities impacts America’s growing multicultural mainstream. Understanding Cinco De Mayo is a good starting point for unlocking long-term growth between brands and Hispanic media publishers.
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AdMonsters February 23, 2023 What’s Hot in Publishing and Ad Tech: An AdMonster’s Q&A with Scott Messer The digital advertising business moves at such a fast clip that it’s difficult for anyone to keep up with emerging trends. For this reason, AdMonsters sits down with thought leaders within the…
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Consumer Spend Is Sky High Despite Inflation, So Why Isn’t Ad Spend?
TransUnion discusses the state of the economy in their survey, Trading Down: Inflation Impact on Consumer Spending in July 2022. Inflation may be at an all-time high, but Consumers are still spending and pushing the economy forward. How much longer the consumer can keep up their spending power is up…
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Bot Fraud on the Rise, Doubling YOY
This is just one of the more worrying findings in HUMAN’s yearly Enterprise Bot Fraud Benchmark Report, which examines over 20 trillion digital interactions each week (or about 33 million per second!). The annual report seeks to provide enterprise security teams with the insights they need to understand what they’re…
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420 Special: The Wild Ride Facing the Cannabis Advertising Industry
Another challenge that advertisers face in the cannabis industry: the effectiveness of channels and tactics. Because more traditional advertising channels (i.e., linear TV, broadcast radio) are not yet warmly welcoming cannabis brands, digital channels have been heavily pushed, especially from a paid media perspective.
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Recession Where? 2022 Digital Advertising Revenue Increases
According to the IAB/PwC revenue report for 2022, the digital advertising sector dodged a bullet. “In 2022, the digital advertising industry showed resilience in the face of a strained economy, with ad revenues year-over-year securing double-digit growth and totaling over $200 billion for the first time,” its authors write.
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Project Crosswalk: IAB’s Guidelines for CTV Privacy Compliance
IAB created Project Crosswalk to help publishers and advertisers who want to participate in the CTV boom but are worried about privacy compliance guidelines. The project is a working group of the IAB Legal Affairs Council that identifies privacy complications in CTV and develops solutions to these compliance issues. The…
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