As online privacy regulations tighten, brands must adapt quickly to maintain consumer trust and stay compliant. Charles Simon, VP of Privacy Advertising Standards at RTB House explores how new laws and Google’s Privacy Sandbox are reshaping data strategies and the future of advertising.
Read More
In the past year, The Independent experienced a 120% increase in reader engagement and 50% increase in U.S. readership. What's the secret? The Independent creates a trusted, curious audience at the right moment.
Read More
The Coalition for Innovative Media Measurement (CIMM) Summit 2024 delivered fresh perspectives on identity resolution, audience fragmentation, and the evolving TV ecosystem. Here’s what we learned and why it matters to the future of media measurement.
Read More
Ryan Barwick over at Marketing Brew hit us with the latest tea: The DOJ and NCIS have some serious questions for Google, DoubleVerify (DV), and Integral Ad Science (IAS). And no, they're not asking politely.
Read More
EX.CO and GeoEdge partner to combat video malvertising with real-time ad protection that shields publishers from auto-redirects and keeps revenue streams secure.
Read MoreAdMonsters October 10, 2024 What the Surge in Spanish-Language Streaming Means for Advertisers and Publishers Spanish-language streaming’s growth presents a unique opportunity for publishers to engage a vibrant audience and optimize revenue streams, while allowing advertisers to improve targeting and capitalize on innovative ad technologies. However, it's crucial to…
Read More
Jon Schulz, CMO of Viant Technology, shares how his journey from IT to marketing shaped his leadership in ad tech and why sustainability in digital advertising is a crucial yet overlooked challenge.
Read More
Spanish-language streaming’s growth presents a unique opportunity for publishers to engage a vibrant audience and optimize revenue streams, while allowing advertisers to improve targeting and capitalize on innovative ad technologies. However, it's crucial to represent these communities authentically.
Read More
Toms Panders of Setupad explains how self-serve platforms are reshaping ad tech, empowering publishers to take control, boost efficiency, and overcome industry challenges.
Read More
Google's latest tweak to AI Overview pegs itself as a shiny new traffic lifeline for publishers – or so it seems. With direct links now peppered into AI-generated search results, some publishers report a traffic bump.
Read More