Prior to his OPS Markets NY (April 18!) presentation on taking control of the marketing mix via a DMP, Xaxis Managing Director of North America Paul Dolan stole a few moments to detail the many facets of WPP’s audience buying platform.Xaxis launched as WPP's central audience buying platform last year…
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For the first 14 years of my career, my idea of a large company was 200, perhaps 300 people. My personal sense of scale took a whipping when I decided to go to work at the consumer division of Thomson Reuters, a company that employs 60,000 souls.I walked in with…
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We are experiencing a boom in the digital display advertising market and the growth is remarkable. IAB Europe indicate that display has overtaken search as the fastest growing advertising channel in Europe, up 21.3% compared to 2010. Technological evolution and innovation - principally from new technologies like demand-side and supply…
Read MoreAs the display advertising marketplace has evolved, so has the relationship between sales and operations. It's now critical that both ‘sides’ understand each other to make sure that clients’ needs are met and that the company makes money. Designed for sales people and account executives, this course will share why…
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I spoke the other week at AdMonsters OPS Markets London on the subject of audience efficiency. This is a methodology both to evaluate individual segments relative to a target audience, usually client converters or visitors, and the most efficient way to describe that target. We posted a preliminary piece on…
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<!--We sat down with Turn CEO & President Bill Demas and,Managing Director EU, Pierre Naggar to discuss their move into the European RTB Market and how they see the market transforming how display is bought and the new role of the salesman. Read the fascinating interview below. Tell us about…
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Device identification. You’ve read about it, heard about it or thought about trying it, but maybe you’re still not quite sure of what the benefits are or why you’d consider an alternative to cookies in your online advertising strategy. Cookies, of course, have been the cornerstone of online measurement and…
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The role of the ad operations professional is evolving. As data plays an increasingly important role for every advertiser and publisher, the role of ad operations has, in turn, rapidly expanded. It’s no longer enough to just ensure a placement is trafficked correctly and that campaigns are pacing at an…
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This exclusive interview with Arvind Sethumadhavan, Regional Practice Lead, Social & ROI Analytics, Isobar Asia Pacific, is brought to you by AdMonsters Southeast Asia. AdMonsters Southeast Asia brings commercial directors and operations leaders at the forefront of the field in the region together to lead the discussion on building the market and infrastructure for online…
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At OPS Markets London on Thursday, Feb. 9, Sean Harvey, Business Product Manager for Google DoubleClick, will speak toward the "Audience Opportunity," or how the sell-side can get a leg up in the bustling data trade. In this exclusive Q&A with AdMonsters, he tackles ad servers' biggest challenges at the moment,…
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