Ad Ops Topics: verification services
Verification or Brand Safety services are checking an ad buy against certain parameters (usually having to do with audience targeting or ad placement) to make sure it's being fulfilled correctly by the publishers or ad networks providing the inventory. For instance, verification services can check to make sure that the ads are not delivering against content that is deemed inappropriate.
Blog Posts
Nov 2, 2010
Yesterday I attended the IAB Ad Operations Summit. It was a packed house which I believe demonstrates how Ad Ops is at the forefront of revenue and top of mind for digital media companies.Here are some of my key observations and takeaways from the day:Breaking down offline vs onlineToday we are closer to the convergence of media more than ever before. A content provider can send out a message that reaches people wherever they are and how ever they want to be reached.Donna Speciale, Medivest...
Oct 28, 2010
Article provided by Kent Wakeford, President and Co-founder of AdSafe Media; Matthew Scott, Director of Marketing of AdSafe MediaIn 1736 Ben Franklin, championing the need for volunteer fire brigades after a series of disastrous fires, coined the phrase “an ounce of prevention is worth a pound of cure”.To a striking degree, “an ounce of prevention is worth a pound of cure” is also a theme that has been playing out in the emerging field of Ad Verification over the past 24 months. At first...
Sep 22, 2010
AdSafe launched an ad verification platform for ad networks and publishers called the AdSafe Network Monitor®. Read the press release. We asked Kent Wakeford of AdSafe a few questions about the new product.To date “Ad-Verification” services have primarily been used by Agencies and Brands. How do you foresee this product benefiting networks and publishers? The AdSafe Network Monitor is designed to give Networks and Publishers a holistic inventory management platform with which to...
May 18, 2010
There has been a lot of buzz lately about ad verification in the digital space. The media is writing about it, publishers and agencies are arguing about it, clients are asking questions about it, and providers are pushing it. The IAB even recently hosted a half-day conference to address this topic. For years now, there has been much talk about digital being more accountable and more measurable than all other media, so this is just a basic evolution of the way we do business…....
Jan 29, 2010
Last week, AdMonsters hosted our second EU Network Ad Ops Forum. This event is quite unique with it's focus specifically on the ad operations issues for those who manage networks. It's a new event but the attendees showed themselves to be true "monsters" diving into the discussions, sharing best practices, tips and tricks. The feedback we've received has been very positive and we look forward to more Network Ad Ops Forums in both the US and in Europe.We cover a lot of ground over the course of...
Discussions
Sep 4, 2010
Jun 2, 2010
Apr 1, 2010
News Articles
Apr 4, 2011
Jan 17, 2011
