OPS New York IV

About


OPS comes ALIVE at the Live Blog

 

How Online Media Works

 

Since the first banner ad appeared in 1994, just one thing has remained constant in digital advertising: change. In today’s ever-shifting media landscape, there’s only one conference for media leaders and digital strategists that unlocks how online media really works: OPS.


Taking place September 26 during Advertising Week in New York, OPS is the gathering place for ad operations and media technology leaders challenged with navigating the latest shifts in our industry and responding to stay competitive and profitable.


Join AdMonsters at OPS New York and be part of the cutting-edge conversation on how to:


  • Monetize online audience that has moved from desktop web to mobile devices

  • Sift through the multitude of technology “solutions” and select what you really need

  • Integrate standalone technologies into platforms, and build a media system to support your media business

  • Benchmark your business practices against your peers

  • Understand content marketing, aka “native” advertising, and the impact – and opportunity – for your media business

     

OPS is the best place during Advertising Week to connect with other online media leaders and digital strategists and to make the next steps in turning your digital media business into a profitable, efficient media system.


Register now to reserve your place at this important event.


Check out some highlights from OPS 2012:

Speakers

Keynote

Focus On

Bridging the TV-Video Gap

Jeff Mayo Vice President of Sales Operations... Machinima

Panel

Full Group

Making Mobile Groove

Elgin Kim Head of Mobile Advertising Slacker

Making Mobile Groove

Nikao Yang SVP New Business Development &... AdColony @nikao

Schedule

Sep 26, 2013
9:00 am9:20 am
Session Type
Activity
9:20 am9:30 am
How do my digital operations compare to my peers? AdMonsters, in conjunction with Acceleration, seeks to unmask key data points surrounding the operations of online publishing organizations with the Publisher Maturity Index (PMI). With the PMI, digital ad leaders can gain a leg up and evaluating their companies' own efficiency by comparing their organizations' technologies and processes to those of their peers.
Speakers
Derek Metz (Acceleration)
Session Type
Full Group
9:30 am10:10 am
The seemingly parallel streams of content and advertising are increasingly coming to a junction in the digital world, with branded content, native advertising and In-stream advertising in content feeds driving the merge. Federated Media founder and CEO John Battelle will dissect the situation and delineate paths to revenue success.
Speakers
John Battelle (FederatedMedia Publishing)
Session Type
Keynote
10:10 am10:30 am
Poster child or black sheep? The industry can't seem to make up it's mind about the true value of mobile, even though consumers continue to flock towards it. Is doing "mobile" enough to help publishers succeed? What makes monetization on mobile tick? Join Marc Theermann, Head of Mobile Platform Sales at Google, in a discussion on how the industry can succeed with a multi-screen approach to make mobile work.
Speakers
Marc Theermann (Google)
Session Type
Full Group
10:30 am10:50 am
Session Type
Break
10:50 am11:10 am
Lets face it, without insights how can we really know the digital consumer? As mobile devices are taking the attention of consumers, it has become critical to be able to recognize and understand the audience behind every device. The volume of data is exploding, screens are doubling and marketers, publishers and their stakeholders are in dyer need to remove the obstacles from identifying and segmenting mobile audiences at scale.
Speakers
James Lamberti (AdTruth)
Session Type
Full Group
11:10 am11:40 am
Speakers
Alex Linde (The Weather Company)
Kalyan Lanka (Lotame)
Session Type
Panel
11:50 am12:30 pm
Until now, marketers have relied heavily on users’ explicit responses and feedback to mobile applications to determine whether their mobile commerce efforts have hit the mark. However, with so many variables, external expectations and preconceived notions weighing on people’s responses, traditional research methods like focus groups can be notoriously unreliable. So, Plastic Mobile and True Impact Neuromarketing conducted a study that applied neuroscience (study of the brain’s response to...
Speakers
Diana Lucaci (True Impact Marketing)
Salome Sallehy (Plastic Mobile)
Session Type
Focus On
Session Track
1
11:50 am12:30 pm
Gawker's recent redesign boasted not only a bold new design suited for smooth consumption across screens, but also an innovative cross-site user registration system that drives content – and revenue – development. Director of Marketing Erin Pettigrew and Studio@Gawker Executive Director James Del will take you into the back-end mechanics of Kinja and how it connects with monetization efforts, including Gawker's branded content studio.
Speakers
Erin Pettigrew (Gawker Media)
James Del (Gawker Media)
Session Type
Focus On
Session Track
2
11:50 am12:30 pm
Speakers
Jeff Mayo (Machinima)
Abhay Gangadharan (Google)
Session Type
Focus On
Session Track
3
12:30 pm1:30 pm
Session Type
Meal
1:30 pm1:40 pm
Ad-Juster will have our 1st client ever, eHealthcare Solutions, talk about their experience with Ad-Juster in the last 5 years. President of eHealthCare Solutions – RJ Lewis will share their specific cases on how Ad-Juster was able to improve their Ad Operations processes, campaign delivery accuracy, and monthly close and invoicing process.
Speakers
RJ Lewis (eHealthcare Solutions)
Session Type
Full Group
1:40 pm2:20 pm
It’s the ultimate goal for marketing – seamlessly bridging digital and physical efforts. Through technology such as mobile commerce, it’s quickly becoming a reality and opening a host of new doors throughout the marketing cycle. However, marketing and technology developments remain out of sync, argues The Science Project’s Dave Skaff, and the potential is limited until the two are on the same page. Through his OPS keynote, Skaff will share his vision for getting there.
Speakers
Dave Skaff (The Science Project)
Session Type
Keynote
2:20 pm2:30 pm
By 2016, mobile video advertising will hit $2.1 billion in spending. What can you do now to benefit? Come hear from one of the hottest next-gen music apps, Slacker Radio, as they discuss the balance between monetization and user experience to drive revenue with mobile video advertising. On the heels of Slacker's bold and beautiful new app update for iOS 7, Slacker's Head of Mobile Advertising Elgin Kim will talk about rebooting the app experience and running a successful ad-supported service...
Speakers
Elgin Kim (Slacker)
Nikao Yang (AdColony)
Session Type
Full Group
2:30 pm2:50 pm
To date, advertising automation has vowed to deliver scalable efficiency—but it often comes with a new level of sophistication in daily maintenance by ad-operations professionals. Recent developments in big data and programmatic buying deliver on the true promise of "automation without the hassle" during execution. Hear how these automation platforms are transforming the role of ad operations from "trafficker" to "strategic tuner and troubleshooter" while creating new advertising solutions for...
Speakers
Nikolai Rochnik (Audience Accelerator)
Session Type
Full Group
2:50 pm3:10 pm
Session Type
Break
3:10 pm3:40 pm
As sellers grow increasingly confident in programmatic media trading and automation tools work their way up the premium ladder, bigger questions emerge around the human element within programmatic – how are people best incorporated to push strategy, relationships and other drivers beyond technology? This panel will contemplate that as well as pushing past current programmatic limitations, the potential of cross-channel exchanges, and moving into guaranteed territory.
Speakers
Alex Gardner (Index)
Jeff Huter (Centro)
Sara Mead (Xaxis)
Session Type
Panel
3:50 pm4:30 pm
As the data collected and stores only grows and grows, visualization techniques are increasingly illuminating insight and narratives from within the vast swaths. Award-winning data visualist Giorgia Lupi of the firm Accurat will dive into the basics of visualization and detail how advertisers and publishers can use them to add color to their data efforts.
Speakers
Giorgia Lupi (Accurat)
Session Type
Focus On
Session Track
1
3:50 pm4:30 pm
For decades now, advertising campaigns have been predicated on the notion of pushing messages, measuring responses statistically and adapting messages and tactics. The convergence of digital media and digital wallets are radically changing this dynamic, making possible a more direct and conversational approach with consumers. This session will outline eBay and PayPal's vision for a future of Connected Commerce that delivers higher consumer satisfaction and better advertiser results.
Speakers
Patrick Gauthier (PayPal Enterprise Solutions)
Session Type
Focus On
Session Track
2
3:50 pm4:30 pm
Speakers
Todd Sawicki (Zemanta)
Tessa Gould (The Huffington Post)
Kyle Monson (Knock Twice)
Session Type
Focus On
Session Track
3
4:40 pm5:00 pm
As brand budgets transition from TV to digital, audience guarantees and validation are becoming more commonplace. In a world where brands are seeking greater accountability, publishers must deliver in-target audiences with great efficiency and accuracy – using fewer impressions to reach a brand's target means overall inventory can be better monetized. With the availability of data and innovations in targeting, publishers now have a wealth of options to meet campaign needs. In this session we'll...
Speakers
Matt Clark (Quantcast)
Session Type
Full Group
5:00 pm5:10 pm
Most video advertisers are forced to fragment buys across multiple inventory sources, severely limiting their ability to compare performance by site and optimize accordingly. For advertisers going "all-in" on programmatic, direct buys negotiated between an advertiser and publisher should be automated and served via a single platform. This provides numerous benefits, including holistic reporting, improved audience accuracy, better performance on brand metrics and streamlined workflow. Join...
Speakers
Lee Freund (TubeMogul)
Session Type
Full Group
5:20 pm6:00 pm
Venture capital isn't flooding into advertising technology like it once was as several major players prepare initial public offerings. We've gathered a diverse bunch of investors to fight it out on future areas of funding, consolidation, companies going public and venture capital's overall effect on digital media's development.
Speakers
Gil Beyda (Genacast Ventures)
Jerry Neumann (Neu Venture Capital)
Robert Ennis (Mesa Global)
Session Type
Panel

FAQ

Who can attend?

AdMonsters believes in quality over quantity. The quality of the community and the experience at our events is what creates value for participants and sponsors. OPS is open to online media publishing companies, advertising agencies, brands and anyone in the industry who is developing, distributing or monetizing mobile content. 

We review all registration requests for our events and vet potential participants to keep the content and discussion relevant and specific for all participates and to ensure the highest possible quality of the AdMonsters community at each event.

Brand marketers and advertising agency executives may qualify for a complimentary pass. Submit your request to: admin@admonsters.com 

If your primary business model is selling technology solutions or services and you are interested in reaching the OPS Mobile audience, you may want to consider becoming a sponsor of the event. Please contact sales@admonsters.com to discuss the unique programs that we have developed to engage with our audience.

Rocket Fuel