Leadership Forum US IX

The AdMonsters Leadership Forum series brings together 50 of the most senior members from across the online ad operations community. Attendees represent the highest level of leadership from agencies, advertising networks, publishers, portals, and technical and services. Attendees will immerse themselves in a full day of in-depth seminars and workshops that delve into the key challenges facing the online advertising operations and technology community. Sessions are made up of a mix of

• Peer-certified best practice recommendations
• Focused presentation from leading vendors serving the market
• Structured workshops covering a wide variety of ad operations and technology topics
• Social and professional networking

All attendees are carefully vetted for both seniority within their organization as well as experience in the online ad industry overall. Typical attendees are senior directors or vice presidents of ad operations and have over five years experience in the industry. If you fit this profile and lead ad operations, trafficking, media buying, or technical creative development for an online agency or media owner, AdMonsters Leadership Forum is an invaluable tool for you.

The Leadership Forum is a key opportunity to

• meet your peers and leaders in online ad operations across the industry
• engage in hands-on, in-depth analysis and problem-solving
• focus on both short and long term tactical solutions to real world problems

The registration fee includes

• the forum itself
• 18 months membership in the leadership mailing list
• breakfast and lunch
• a cocktail reception and dinner with the event sponsors following the event

Examples of topics covered at this event include; ad technology developments, inventory management, organizational structure, business process automation, ad operations policies, streamlining communication, rich media, and case studies. Actual sessions are developed in collaboration with our members.

Based on past attendance, we expect Leadership Forum US IX to sell out. Please register as early as possible to secure your place at this event.

Keynote Address

Alan Chapell
President, Chapell & Associates

Government Regulation: ADjust or ADmageddon?

There’s a new sheriff in town. Arguably, there are several new sheriffs – each looking to make their mark on the way we do business. And as the interactive advertising industry as a whole struggles to make sense of a complex patchwork of statements, principles documents and other edicts from government, those in ad operations are left to figure out how to implement all these changes at light speed. What are the emerging standards for privacy and interactive ad targeting? How are these standard impacted by the convergence of media and conflation of traditional media roles? How is consumer opinion used and misused in public policy discussions? And what should the operations side be thinking about to help protect the business side from the law of unintended consequences? Join an online media veteran and privacy expert as he explores the delta between innovation and regulation.

Alan Chapell began his career at a boutique direct marketing agency in Stamford, Connecticut; generating business with several top tier advertisers as their director of sales and marketing. After several years at the agency, Chapell moved to New York and to Jupiter Research, an Internet research firm focusing on the consumer Internet economy.

After his tenure at Jupiter, Chapell helped productize DoubleClick's research product suite. He focused on DoubleClick's Advertising Effectiveness products, which measured the brand impact of online advertising. Chapell later worked with email marketing firm Yesmail, a division of infoUSA and Cheetahmail, now a division of Experian, where he worked as an evangelist of email marketing, and helped clients with issues of privacy and deliverability.

Chapell founded Chapell & Associates in October of 2003. Since then, his firm has helped over 50 marketing and media companies craft their interactive privacy and data strategy. Chapell & Associates has also been instrumental in the development of emerging best practice standards for interactive marketing and media – including several projects developing and evaluating compliance programs in the affiliate marketing and behavioral industries.

Chapell is widely recognized as a thought leader on interactive ecosystems, affiliate marketing, behavioral targeting, mobile, privacy and interactive media. He is on the board of the Network Advertising Initiative, Chairman of the NYC chapter of the IAPP, Chairman of the Mobile Marketing Association’s (MMA) Privacy and Preferences Committee, and a member of the MMA’s Consumer Best Practices Committee.