Ad Ops News

June 15, 2012 microsoft tv advertising
In another move toward connected screens, Microsoft announced that it will be launching a new style of interactive ads through its XBOX 360 consoles this fall. The new ad format will be called NUads, and they will allow users to interact with the advertisements by using controllers or simply by speaking or making gestures. To learn more about the future of TV advertising, be sure to check out AdMonsters OPS TV, to be held on July 11th! Microsoft Corp. is launching a new line of interactive TV...
June 12, 2012 audience targeting behaviorial targeting branding
"Companies need to start thinking about the holistic relationship between brands, products, and services." A Chief Experience Officer might take command of these three pieces to ensure that company adequately addresses and responds to the ever-changing needs of the customer. Read more from Reuben Steiger on Method 10X10. If you'd like to learn more about behavior and branding, be sure to check out our Vienna Publisher Forum, where Paul Valerio will deliver a keynote address, "Brands, Data, and...
June 11, 2012 Apple mobile tracking
Although details are not yet known, Apple Inc. plans to release a new tracking tool that would better protect users' privacy while still allowing developers to utilize data for targeting. Check out the full article from the Wall Street Journal. Apple Inc. is planning to release a new way for mobile app developers to track who uses their software, according to people briefed on Apple's plans, the company's latest attempt to balance developers' appetite for targeting data with consumers' unease...
June 8, 2012 Mobile Advertising Twitter
"We're borne of mobile," said Twitter CEO Dick Costolo at a conference in San Francisco on Wednesday. The social media giant reports that it often makes more money per day from mobile advertising than it does from Web ads. Check out the full article, including a comparison to Facebook's mobile advertising stats, at GigaOM. Twitter has raised more money from mobile advertising than web advertising in many instances this past quarter, Twitter CEO Dick Costolo said Tuesday, demonstrating the...
June 8, 2012 do not track microsoft privacy
Microsoft's decision to enable the Do-Not-Track setting in Internet Explorer 10 by default has caused controversy and outrage among the divided World Wide Web Consortium (W3C). In light of this move by Microsoft, major players Google, Adobe, and Yahoo have argued that sites and networks should be able to ignore IE-10 opt-outs. However, aside from this volatile faction, there appears to be a consensus among W3C members that DNT users themselves must explicitly consent to a tracking signal. The...
June 7, 2012 mobile video video advertising
The generation born with the internet at their fingertips is, according to Jack Myers, a transformative generation with incredible power. In his book, Hooked Up: A New Generation's Surprising Take on Sex, Politics and Saving the World, Myers discusses what exactly makes this generation so special. Check out Myers' session, "The Future Economics of TV and Video" at AdMonsters OPS TV on July 11th in NYC! The full excerpt is available at MediaBizBloggers.com. Below is an exclusive excerpt...
June 7, 2012
Sorosh Tavakoli, CEO of Videoplaza, discusses the IAB's new standards for video advertising, the IAB Video Suite, which updates VAST and VPAID advertising standards. Tavakoli discusses the impact of the new standards on the ecosystem, and whether they're enough. Tavakoli also breaks down what the updates mean for publishers. Check out the full article on VAN. To learn more about video advertising, stay tuned for AdMonsters OPS TV on July 11th in NYC! Video advertising is going from strength to...
June 7, 2012 IAB mobile
Mobile advertising has certainly blown up in the past few years, and now the IAB Mobile Marketing Center of Excellence in the U.S., IAB Europe and IHS Screen Digest have partnered to deliver greater insight into the actual monetary investment in mobile ad spend globally. Read the rest on the IAB website! The IAB Mobile Marketing Center of Excellence in the U.S., IAB Europe and IHS Screen Digest have joined forces to size the mobile advertising market at global and regional levels. This is the...
June 6, 2012
 PubMatic continues its growth by raising $45 million in mezzanine financing led by new investor August Capital. "This mezzanine financing caps a period of growth for the company which includes year over-year revenue growth in excess of 150 percent." In this video, Rajeev Goel, Co-founder and CEO of PubMatic, talks with Peter Kafka of All Things D.PubMatic Raises $45 Million in Mezzanine Financing Led by August CapitalNew York, NY, (June 6, 2012) – PubMatic (www.pubmatic.com),...
June 6, 2012
Today, InMobi released its first North America Tablet Insights Report, unveiling a staggering 88% growth of tablet impressions on its network in the last six months.  InMobi Insights: Tablet Ad Impressions Grow 88% in Six MonthsSAN FRANCISCO, California, June 6th, 2012: Today, InMobi, the largest independent mobile ad network, released its first North America Tablet Insights Report, unveiling a staggering 88% growth of tablet impressions on its network in the last six months...
June 4, 2012 TV
Although privacy remains a concern, an opt-in plan for user data collection and behavioral targeting might spell out the future of TV advertising. Simulmedia's CEO, Dave Morgan, says, "We don't believe TV is going to the web. We believe the web is going to TV." Check out the whole article on Mediapost. – MT Never mind Hollywood and New York. If you’re looking to keep the TV industry alive, maybe you should think about Emerald City.Perhaps you recall Dorothy, small and meek. She schlepped...
March 19, 2012 Mobile Advertising
Despite the prevalence and promise of mobile, ad agencies have been timid in their approach to tackling the rapidly-changing technology. However, with the burgeoning presence of third-party developers, the time may finally be right to agencies to fully capitalize on mobile's potential. MT  Like cautious children learning to swim or ride a bicycle without training wheels, an astounding number of agencies have done little more than dip their collective toes into mobile waters. Rather than...
March 12, 2012 mobile
 HTTP caching is both important, as it reduces bandwidth use and improves performance, and complex, as the rules are far from simple. In my experience, most Java and Android applications either don’t do HTTP caching, or they roll their own and up doing it wrong or in way too complicated a fashion. In other words, they create a non-standard, one off, unmaintainable solution. And IMHO, that’s no solution at all.If you find yourself using HttpClient, you can use HttpClient-Cache, which...
March 1, 2012
Yikes, where has this week gone? Here at AdMonsters' secret underwater laboratory on the ocean floor, we've been putting the final touches on the Publisher Forum, which kicks off next week in sunny Palm Springs. As a preview, we cornered Jon Burke, Ad Lead at Automattic, and demanded he share some insight into WordPress' new ad program, WordAds. During a member session at the conference, he'll dive into the challenges of Creative Filtering With 70 Million Publishers – you thought you had your...
February 28, 2012 advertising technology automattic wordpress
In late 2011 WordPress introduced a new way for traffic-driving bloggers to monetize their heavily read discourse: WordAds was meticulously developed from the ground up to best serve tens of millions WordPress authors through a partnership with indendent site-forcused ad network Federated Media. As you might imagine, delivering relevant and appropriate advertising for a seemingly boundless assortment of topics is a Herculean task, but one that suited Automattic (WordPress' parent company...
February 27, 2012 IAB online advertising
The IAB Leadership Conference kicks off this week in sunny Miami after the Digital Advertising Alliance and its associated organizations, including the American Association of Advertising Agencies (4A’s), the Association of National Advertisers (ANA), the American Advertising Federation (AAF), the Direct Marketing Association (DMA), the Network Advertising Initiative (NAI, and the Interactive Advertising Bureau (IAB), got the White House's blessing on their work to protect consumer privacy...
February 27, 2012 ad exchanges yield management
Just in time for the IAB's Annual Leadership Meeting in Miami, ad server and exchange (and, not to forget, Publisher Forum Palm Springs sponsor) OpenX has boosted its already impressive product portfolio through acquiring supply-side platform LiftDNA. OpenX Chief Revenue Officer Jason Fairchild found a free minute to give us the details on the merger, which he says transforms OpenX into "the only fully integrated revenue stack – the combination of an ad server, ad exchange and yield...
February 24, 2012 advertising technology dynamic creative mobile
An interesting point made by Infectious Media Cofounder and Managing Partner Martin Kelly during his OPS Markets London keynote (and echoed by others across the ecosystem) is that while ad targeting and buying has become super sophisticated and nuanced, digital creative hasn't kept in terms of personalization. Data needs to inform both buying and creative, he argued. Dynamic creative specialist Cognitive Match would seem to be ahead of the curve then as its optimization engine employs both...
February 23, 2012 IAB video advertising vpaid
Video ops people, if you've got opinions on interactive features, it's time to share them. The IAB is seeking public comment on forthcoming changes to the “Video Player Ad-Serving Interface Definition” (more commonly called VPAID), a set of across-the-spectrum standards for interactive in-stream video advertising. You can find copies of the proposed changes and current VPAID standards here; industry pros with something to share should reach out to adtechnology@iab.net.IAB lists these as the...
February 23, 2012 apps Krux Digital social data tag management yield management
Krux Digital is pushing its Krux Apps tools for smaller and niche publishers into public beta. In private beta since the fourth quarter of 2011 (early adopters included (InvestingChannel.com and FashionistaLabs.com), Krux Apps include solutions for data security, site performance enhancement (including tag management) and audience and revenue optimization. Modules mentioned in the press release include:Krux Data Sentry: Monitor who's skimming site data and its load-time and privacy impactKrux...
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