Ad Ops News From Around the Web
March 9, 2010
ad network mobile mobile network
NMA Breaking News
A new mobile advertising tool is promising to help premium web publishers maximise the value of their mobile platforms.
REVV for Mobile has been created by online ad optimisation specialist The Rubicon Project in conjunction with mOcean Mobile, an independent mobile ad platform.
It offers publishers mobile ad serving, campaign management and ad network optimisation to match every mobile ad impression with the highest paying demand source.
March 8, 2010
ad networks mobile mobile networks
Rubicon Project
the RUBICON PROJECT LAUNCHES REVV for mobile™ the Rubicon Project Partners with mOcean Mobile to Provide Premium Web Publishers With Mobile Ad OptimizationLOS ANGELES – March 8, 2010 - the Rubicon Project, the digital advertising technology and data company, has partnered with mOcean Mobile, an independent mobile advertising platform, to provide premium Web publishers with a unified view into monetization across their display and mobile platforms with REVV for mobile (RFM)™. Available through...
March 8, 2010
Display
ClickZ News
Salt Lake City-based MediaForge, a five-year-old widget company that has moved into dynamic banner advertising, is going public with a system that bills advertisers only after customers verifiably interact with online ads and later return to make a purchase.
The "post-engagement-based platform" differs from many traditional retargeting systems that are based on the simple view-through model, said MediaForge President Tony Zito, who listed Dotomi and FetchBack as two competitors in the...
March 5, 2010
ad exchange ad networks demand-side platforms DSP
AdExchanger
It's official. Following up on yesterday's announcement on the Inside AdWords blog, buying just got a bit more brand-safe for Google Certified Networks (DSPs, ad networks) on the DoubleClick Ad Exchange.
A Google spokesperson said:
"For Ad Exchange buyers, when targeting ads to the Google Content Network, there is a control in the Ad Exchange interface for certified ad networks to exclude below the fold placements."
This can be critical for both brand and direct response advertisers who...
March 5, 2010
video
ClickZ
In the automotive industry, aftermarket products are huge. Consumers relish having the ability to enhance their vehicles post-purchase, whether with the purpose of improving their functionality or to better reflect the owner's personality.
In digital marketing, efforts to facilitate functionality and highlight brand (our equivalent of "personality") have traditionally been made pre-purchase, or even pre-development. Issues like how best to garner consumer attention and motivate clicks are taken...
March 4, 2010
ad networks Display Product
ClickZ News Blog
Like many of its rivals, Google is perpetually batting its eyelashes at large brand advertisers. To make a pass for their billion dollar TV and print budgets, the company knows it must create new ad types and audience segmenting tools that speak their language. And so it has, adding tweaks such as frequency capping, larger ad sizes, and integrated measurement of display and search advertising.
The latest feature, available today on Google's Content Network, allows advertisers to bid only on ad...
March 4, 2010
Devices emerging mobile Product
Adotas
ADOTAS – Driven by the hype in the technical press, I visited Apple’s website and checked out the iPad video. Like all of Apple’s geek candy, the iPad looks great–sleek and slick. It demos as completely intuitive, with barely a learning curve needed.
The $499 price point seems a tad steep at first, but it’s cheap when compared to a MacBook. And oh, what the iPad can do…. It’s an e-book reader! It’s a music player! It’s a portable theater with a big enough screen that we old guys can see it! And...
March 4, 2010
ad networks Display metrics
Business Wire
Omniture Expanding Online Marketing Suite with New Display Targeting Solutions for Advertisers and Publishers; Working with Leading Display Ad Service Providers
SALT LAKE CITY--(BUSINESS WIRE)--Omniture Summit 2010 Omniture, an Adobe company (NASDAQ:ADBE) and a leading provider of online business optimization software, today announced several new solutions to help advertisers and publishers easily segment and target critical audiences with display advertising. This set of solutions will allow...
March 3, 2010
Product
ClickZ News Blog
Yahoo and General Motors are the first advertisers on NYTimes.com Today, a retail screens ad network that was previously known as RMG Networks' Urban Mobile Network. While RMG's version utilized content from the Associated Press, Weather.com, and various newspapers, NYTimes.com Today will draw text and video reports solely from the newspaper site's numerous editorial categories.
The companies announced the re-launched network and their partnership on Monday, but didn't disclose financial terms...
March 3, 2010
demand-side platform DSP
marketwire.com
Transis Helps Agencies Improve Efficiencies, Save Costs and Scale Digital Operations by 69 Percent
SAN FRANCISCO, CA--(Marketwire - March 1, 2010) - Technology and media services company Centro announces the launch of Transis at the American Association of Advertising Agencies Transformation 2010 event in San Francisco. Transis benefits agencies and media buyers by streamlining digital workflow processes and eliminating redundant tasks associated with placing digital media.
"Digital media...
March 3, 2010
ad exchanges ad networks ad serving Display
AdExchanger
"Data Driven Thinking" is a column written by members of the media community and containing fresh ideas on the digital revolution in media.
Today's column is written by Mike Lewis, President and Co-Founder of Ad-Juster, an ad server discrepancy management company.
Whether relaying target coordinates of hostile and friendly forces on a battlefield or passing digital ad tags for 3rd party served campaigns, the points where data changes from one system to another are critical to the success or...
March 3, 2010
mobile mobile networks
AdExchanger
Mobile ad exchange, Mobclix, announced the acquisition of mobile analytics firm, Heartbeat, on Monday. Also, last week, Mobclix released results of "The Mobclix Challenge," a performance comparison between MobClix and Google-owned mobile ad network, AdMob. See it here.
Krishna Subramanian, co-founder of Mobclix, discussed the Heartbeat acquisition as well as the Challenge.
Prior to the Heartbeat acquisition, at some point, you must have considered building a revenue tracking application. What...
March 2, 2010
Display metrics targeting
Econsultancy Blog
Yahoo is celebrating its 15th birthday this week, and a lot has changed since 1995. The company once known for its search business has ceded control of that area to Microsoft in a deal that is still waiting for regulators to come to fruition. But Yahoo CEO Carol Bartz thinks the company has a leg up on the competitors in one area: data. Speaking at the American Association of Advertising Agencies' Transformation Conference in San Francisco on Monday, Bartz reiterated what her company has...
March 2, 2010
ad networks mobile mobile networks targeting
Mashable
Google, the world’s largest search engine and the owner of the world’s largest online advertising platform, has been granted a major U.S. patent for “determining and/or using location information in an ad system.” In other words, Google now owns a key patent for location-based advertising.
The patent, which was first discovered by Venturebeat, was filed nearly seven years ago, in September 2003, but was only granted last week.
Since then of course, location-based advertising has boomed with...
March 2, 2010
metrics
Media Week
Omniture is adding Facebook advertising data to its marketing software, a move that could pave the way for more ad dollars to flow to the social network.
Omniture and Facebook have worked to link the social net's ad platform with Omniture's marketing dashboard. This will allow advertisers using Omniture SearchCenter Plus to compare their Facebook campaigns with those running on Google, Yahoo and Microsoft. The software lets marketers automate their Facebook ad buys based on their performance....
March 1, 2010
Product
Media Buyer Planner
Twitter, which has studiously avoided offering ad options for its popular micro-blogging site, is getting ready to roll out such a vehicle for marketers
At the same time third party vendors are doubling down on their separate efforts to monetize Twitter - the latest from 140 Proof.
Search Ads on Twitter
Twitter is going to be linking ads on the site to search terms, according to the Wall Street blog AllThingsD. While it is new to Twitter, the model is not new to the industry, which is a...
March 1, 2010
ad networks
AdExchanger
Last week, Collective announced new engagement metrics capabilities for AMP 3.0, its "its network administration, audience targeting, and reach extension platform for buy-side and sell-side ad networks." Read the release.
Collective's SVP of Tech Sales & Client Services, Andrew Kraft, discussed the platform's new tracking capabilities with AdExchanger.com.
AdExchanger.com: Is the new attribution offering in response to your agency partners or are you being pro-active? Anecdotally from here...
March 1, 2010
ad networks Display mobile rich media
AdExchanger
Rogier van den Heuvel is VP, Worldwide Sales, of messaging service and Amsterdam-based, eBuddy.
AdExchanger.com: What's the startup culture like in Europe - even Amsterdam, specifically? Are there hotspots? (i.e. like Silicon Valley in California) Is creating interest with venture capital firms a challenge?
There is a thriving start up culture in Europe including tech, software, internet and mobile companies. These include: Layar, Distimo and eBuddy in Amsterdam; Amiando in Munich; TweetDeck...
March 1, 2010
Product
NMA Breaking News
Twitter is close to launching an advertising model which will see ads served in search results on the site, according to reports.
A report on The Wall Street Journal’s All Things Digital said Twitter was briefing people about plans to implement ads tied to its search results, meaning they won’t appear in users’ regular streams.
The ads will copy the 140-character style of the micro-blogging site and Twitter will sell them via agencies before moving to a self-service model like Google and...
March 1, 2010
inventory
Ad Age
NEW YORK (AdAge.com) -- Publishers fighting hard to squeeze every last dollar out of their online-ad inventories have turned to a variety of players to help them make the most of that space. But in doing so, they've let a lot of hands into the cookie jar and may find that the increasing complexity -- and the crumbs they're left with -- aren't worth the effort.
It's not just publishers turning to middlemen but advertisers, too, hoping to boost targeting and effectiveness of their buys. The space...