Ad Ops News
February 1, 2012
automated trading peter horan pubforum
Peter Horan, who is delivering the keynote at AdMonsters' Publisher Forum in Palm Springs this March, has a long, impressive resume, including stints as CEO of IAC Media and Advertising, About.com, AllBusiness.com and DevX. Now chiefly an investor, he serves on the boards of a wide variety media and advertising technology companies, including Halogen Media Group (as Executive Chairman), AdZerk, Mahalo among others. In other words, when he prognosticates, you best give him your ear. On Digiday...
January 27, 2012
home screen Mobile Advertising
The opportunities for advertising on mobile are countless, but why aren't advertisers taking command of the mobile home screen? Russell Glass, CEO of Bizo, discusses the opportunity latent in the "M-spot." MT There is a piece of real estate in the digital world that has been around since the advent of the LCD screen on cell phones that nobody has yet figured out. Let's call it the "M-Spot," as in the "most valuable piece of digital real estate on the planet" spot. Or the "...
January 27, 2012
ad network Amazon DSP facebook rtb
In its PostView column written by European-based senior ad executives, ExchangeWire makes a good argument for two major data collectors – Amazon and Facebook – to completely disrupt the online display market. The column suggests Amazon won't build a behavioral ad network hooked up to its mountains of consumer data, but a bidding platform – an intent-based DSP that it would license to agencies and marketers. While Facebook has sworn time and again that it is not building an ad network, the...
January 27, 2012
google MediaBank OPS Markets technology stack
In the wake of Google Vice President of Product Management Neal Mohan's claim that calling Big G's display system closed is "ridiculous," MediaBank CEO Bill Wise (keynote speaker for OPS Markets, April 18 in NYC) retorts on Digiday that Google's system may be open, but it certainly isn't neutral."Google’s media planning and buying technology ostensibly exist to help advertisers and agencies find the right inventory and audiences for their business," Wise says. "But it’s hard to honestly act as...
January 27, 2012
OPS Markets London private exchanges tim gentry
The Guardian and Future Publishing urge publishers to embrace private exchanges while there is still time to learn. Read OPS Markets London Keynote Speaker Tim Gentry's views on the private exchange and the thought process behind the Guardian's first tentative steps into the Private Exchange with bed fellows The Rubicon Project. "Future Publishing and The Guardian have encouraged companies to embrace private exchanges while there is still time to learn. Agencies and...
January 26, 2012
nielsen TV video YuMe
To show how well online video and TV campaigns work together, video advertising platform YuMe and Nielsen examined the effect of a $500,000 online video buy on a major healthcare brand’s $2.6 million TV campaign while the two were running concurrently. The results, shared by YuMe Senior Vice President of Marketing Ed Haslam over on Adotas, are pretty impressive:
"The online ad flight increased reach by 7 percentage points against the 35- to 54-year-old audience. More than 6...
January 24, 2012
device fragmentation eReader Pew Internet tablet
Apparently everyone had the same idea of what to give each other as gifts this holiday season – according to new research by Pew's Internet division, the number of Americans with either a tablet computer or e-reader shot up from 18% to 29% between mid-December and early January. Americans with tablet devices jumped from 10% to 19% over that time period while those with e-readers... also jumped from 10% to 19%. Hope you didn't think the days of device fragmentation woes were numbered! Head...
January 24, 2012
adexchanger mobile mobile private exchange private exchange
Since being introduced in 2010, the private exchange model has proved pretty intriguing online, but will it woo marketers and pubs on the mobile front, especially when targeting and tracking aren’t so easy? Also, is a mobile private exchange really scalable? AdExchanger’s John Ebbert gathered a smart bunch together to chat about the issue from the marketingangle, but there’s plenty to be gleaned from a publisher’s perspective. In a space where inventory is expanding exponentially, mobile...
January 24, 2012
Display formats doug conely Tribal Fusion
Read OPS Market's Focus On Session Leader Doug Conely's hopes for the current Display Market and find out what he thinks of the last-impression-post view."Doug Conely is Senior Director, Global Data & Targeting at Tribal Fusion. Here he responds to a recent PostView coulmn, and argues that instead of the focus on the post view window argument, we as an industry should be moving to a weighted or linear attribution model. I’m on record with you in agreeing that fewer, well...
January 24, 2012
2012 Display Infectious Media martin kelly real time bidding rtb
What are the real and current benefits of Real Time Bidding (RTB) to the advertiser? Read OPS Market’s Keynote speaker Martin Kelly’s assessment of the current state of the RTB market and get his insight into where he sees the direction of the market in 2012. "Martin Kelly is the co-founder and Managing Partner at Infectious Media. Here he discusses the RTB hype cycle and why the nascent media buying methodology is currently languishing in the trough of disillusionment.2011 was the year...
January 23, 2012
funding online privacy TRUSTe
Privacy management firm TRUSTe is planning to significantly grow its product suite with the help of a $15 million Series C financing round lef by Baseline Ventures, with additional participation from existing investors Accel Partners, DAG Ventures and Jafco Ventures. Noting the company has tripled in size over the last 18 months, CEO Chris Babel suggested the funding will help TRUSTe "expand and enhance our existing comprehensive online privacy suite for the fast-paced and rapidly evolving...
January 23, 2012
tremor media TubeMogul video video analytics video metrics
Video ad network Tremor Video decided to take InPlay, a video analytics tool for publishers, off of TubeMogul's hands. The service will be integrated into Tremor's VideoHub enterprise video platform, giving publisher clients more holistic measurement, tracking and reporting capabilities. With the launch of its video DSP last year, TubeMogul has been shifting from its publisher video metrics roots to the buy side. The full press release is below. NEW YORK, Jan 20, 2012 (BUSINESS WIRE) --...
January 19, 2012
The in-image advertising space is proving an interesting opportunity, so no surprise that some bigger fish want it. Vibrant Media, best known for its in-image contextual advertising product, has acquired in-image advertiser Image Space Media and created the new Vibrant Image product. Commented Image Space Media Cofounder and COO Kevin Tung, “By combining our image technology with Vibrant’s unmatched scale, robust contextual platform, and incredible sales force, we’ve built a significant...
January 18, 2012
borell associates digital only sales team consolidation traditional publishers
Though the recent trend for traditional publishers has been to consolidate digital and print sales forces, a new study by local marketing research firm Borrell Associates suggests that pubs with digital-only sales teams bring in a lot more revenue. "The research firm’s survey of 230 local sales managers in late 2011 indicated that companies with dedicated digital salespeople outperformed those without by a factor of two-and-a-half times in gross online revenue per rep ($185,900 vs. $...
January 18, 2012
Jerry Yang Yahoo!
Yahoo! Cofounder and former CEO Jerry Yang is quitting his seat on the portal's executive board and abandoning all of his roles (notably strategic) within the company. In addition, he is leaving the boards of Yahoo Japan and Alibaba, two companies in which Yahoo! owns stakes. “My time at Yahoo!, from its founding to the present, has encompassed some of the most exciting and rewarding experiences of my life," Yang wrote in his resignation letter to Chairman Roy Bostock. "However, the time...
January 17, 2012
ad server ad server discrepancy
AdExchanger taps ad ops leaders to ask one question: "What's your take on trends you're seeing with discrepancies in ad delivery reporting today?"Check out responses from Mitch Weinstein, SVP, Director of Ad Operations at Universal McCann; Jay Wright, Yield Management Group Leader at Cars.com; Bart Boughton, VP, Ad Operations at TheStreet.com; Mike Lewis, CEO of Ad-Juster; Daniel Davies, Director, US Ad Operations at Adnetik; and Manu Warikoo, SVP of Solutions at Operative!...
January 13, 2012
This should get some speculation boiling – Brian Barnum is joining the Rubicon Project as both Chief Financial Officer and Chief Operating Officer. According to the press release, "Barnum will be responsible for the successful implementation and over-achievement of the company’s operating plan. In addition, along with the current leadership team, Barnum will drive strategic execution for providing a real time trading platform for publishers who aim to capture the most revenue and the highest...
January 13, 2012
The time has come! According to Vizu's 2012 State of the Industry Survey, advertisers are finally going to allocate more of their digital dollars to brand advertising (60%) rather than direct response. Also from the survey:
"Brand advertising is also growing more quickly than direct response: 64 percent of marketers plan to increase their online brand-advertising budgets in 2012, with 22 percent saying they will increase spending by more than 20 percent
"Additionally, 60 percent of marketers...
January 10, 2012
marketplace Medialets mobile Real Time Bidding (RTB)
Mobile rich media advertising platform creates new marketplace to solve buying inefficiencies and connect top advertisers with 40 premium publishers and beyondNEW YORK, Jan. 10, 2012 /PRNewswire/ -- Medialets, a mobile rich media advertising platform that currently supports more than 20 billion monthly impressions, today launched Medialets Private Marketplace, a fully transparent buying platform that lets advertisers directly plan, buy, execute and measure brand advertising...
December 15, 2011
Crowd Science DMP first-party data Krux Digital
Publisher data management platform Krux Digital has partnered with first-party audience data segmentation firm CrowdScience to offer greater capabilities to publisher clients.NEW YORK and SAN FRANCISCO, Dec. 14, 2011 /PRNewswire/ -- Krux (KruxDigital.com), the technology leader in Audience Data Control solutions, and Crowd Science (CrowdScience.com), the first-party audience measurement and segmentation company, today announced a new technology and services alliance. The two firms will...
Director, Digital Sales Strategy
Disney ABC Television Group, us
