ShareThisAd Ops News
September 2, 2010
paywall
The Independent
As the fugitive businessman Asil Nadir flew back to Britain from his North Cyprus bolt-hole last week, Sean O'Neill, the crime editor of The Times, scooped Fleet Street by being the only print journalist on the plane. Yet those searching Google for the latest on the breaking story that morning would have found no sign of O'Neill's exclusive – only follow-up stories by rival news organisations such as The Guardian and ITN. Two months after Rupert Murdoch's decision to erect a subscription...
September 2, 2010
demand-side platform
AdExchanger.com
Demand-side platform Turn announced that Scott Howe has joined its board of directors. A former aQuantive/Atlas/DrivePM exec who joined Microsoft as part of the multi-billion dollar aQuantive acquisition in 2007, Howe should provide Turn with deeper relationships with both agencies and marketers among other benefits. Read the release.
Howe discussed his new board duties as well as his own plans and views about the digital ad ecosystem.
AdExchanger.com: Where does the demand-side platform fit in...
September 2, 2010
behavioral targeting Devices Display mobile
USA Today
Target (TGT) is about to seriously personalize the way it tells digital and mobile customers about hot deals.
The retail giant, with 1,743 stores in 49 states, on Friday will announce "My TargetWeekly," a fully customizable version of its weekly ad. The ad now appears on Target.com, where it draws more than 1.2 million visitors weekly, and in Sunday newspapers, where it is seen by 100 million consumers each week.
The new version takes the digital ad and lets consumers create customized views,...
September 2, 2010
privacy
Mediapost
The last few weeks have seen a lot of press surrounding the issues of privacy and consumer safety. It's a relatively cyclical discussion that seems to be raised every two to three years, but its gaining steam now that the government is getting more involved. I'm not one to talk politics, nor am I one to sit and here and tell you that everything is acceptable in regards to Internet standards for consumer privacy, but I do want to put some of this discussion in perspective.
The last thing anyone...
September 2, 2010
behavioral targeting data
ClickZ News
Back when doing business on the Internet was new, I consulted in exchange for equity for a lot of start-ups. They had no money. Nobody had any experience. It was a perfect match.
One of them had a great idea. They called themselves Yesmail. Today, Yesmail "offers permission based email marketing solutions" and "has the experience and capabilities to create, build and implement email campaigns that directly support client objectives, whether they are built for revenue generation, brand awareness...
September 2, 2010
behavioral targeting retargeting
CogBlog
I find it creepy. It is a good thing I don’t follow New York Times reporters on Twitter or you might find that splashed across a major paper today. These days I feel like I see completely incongruous ads showing on inventory and I know they tracked me there. (I have not read the Times article or any other related articles, for what its worth.)
(This is “LeadBack” or retargeting, as explained on the Ad.com Japan site today. Notice how the cookie looks like a golden coin!)
As the story was...
September 2, 2010
ad standards Display
Marketing Mag
The Advertising Standards Authority (ASA) in the UK has announced that it will be regulating all online marketing and advertising from 1 March 2011.
The implementation of such regulations will allow the ASA to remove advertisements and statements from Facebook, Twitter and pay per click (PPC) ads on all search engines.
Paul Bryne from Greenlight, a search and marketing company, had the following comments about how the change will affect online advertising:
“The ASA has been an active player in...
September 2, 2010
data privacy
Internet Evolution
Unless there's a legal or regulatory compulsion to ensure privacy, it's unlikely that companies like Facebook will do so
The Internet in all its forms has become a core part of how we communicate, socialize, and handle very personal business every day. But protection of individual privacy is spotty at best, and it seems to be getting worse every day. As we become an increasingly digital nation, do access to, and privacy on, the Internet become civil rights?
Facebook and other social networking...
September 2, 2010
Display
ClickZ Experts
clickz
The best websites of 2010 all offer a unique take on their respective content category and the ability to attract millions of engaged Internet users.
Where there's a list of killer websites, there's a host of digital advertising opportunities for the taking.
Last week, Time Magazine published its 50 Best Websites 2010 list. It includes sites from a variety of industries and verticals, everything from music and video, family and kids, to sports, financial, and shopping. It's...
September 2, 2010
Devices mobile
ClickZ Experts
clickz
Before marketers allocate bigger budgets for mobile advertising, there are lessons to learn from "traditional" online advertising.
A question that I'm constantly hear from mobile vendors comes down to the almighty dollar. How can I help you to convince your client to move more money into the mobile space, they ask me. The key issue I find is the lack of consistency.
Tapping ideas that have made online advertising work could help mobile marketing move forward even more...
September 1, 2010
ad standards Display regulation
NMA Current Issue
Google, Microsoft and Yahoo have agreed to remove ads linking to material judged by the Advertising Standards Authority to be breaking its rules, as part of an unprecedented level of cooperation between the regulator and online industry.
From March, the ASA will instruct the search giants to remove paid search ads linking to marketing material it has ruled against under its new CAP Code, as it prepares to police marketing claims on brand websites and social media pages (nma 11 March 2010)....
September 1, 2010
ad spend Display metrics
Econsultancy Blog
That online display advertising growth so many digital marketers have been anticipating may be arriving a little early. According to a new report from Rubicon Project, digital ad spending grew 47% during the first half of the year.
That's not including search revenues — and despite an economy that has yet to nudge past the brink of rebound. The economy has rebounded slower than predicted this year. Economic growth started off well in 2010, with the economy expanded at a rate of 3.7%, but in the...
September 1, 2010
Devices mobile video
ClickZ News UK and Europe
clickz
Purchase will provide data sources, video measurement technology, and extend comScore's European footprint.
Online measurement company comScore announced today it has acquired Netherlands-based analytics company Nedstat for a figure of $36.7 million. ComScore says it plans to use the company to help build out its European presence and to strengthen its existing measurement and data products.
Speaking with ClickZ News, comScore CMO Linda Abraham said the acquisition was "an...
September 1, 2010
ad exchanges ad networks data
OpenX Whitepaper
A whitepaper by OpenX This whitepaper compares ad networks and ad exchanges from the perspective of web publishers that want to maximize their advertising revenues. Ad networks sell inventory in a fundamentally different way to ad exchanges. Ad networks forecast the inventory to be sold across publisher sites, package it up and sell it to different advertisers in advance. This makes it harder for the ad network to compare different advertiser bids for inventory, encourages...
September 1, 2010
ad exchanges ad networks ad server
AdExchanger
OpenX announced the next step in its strategy to try and "end around" the growing momentum of Google's DoubleClick Ad Exchange juggernaut as well as exchange giant Right Media Exchange. The company announced a partnership similar to its Orange Market deal with Dentsu and CCI (Dentsu's "media rep firm" subsidiary) to launch OpenX Market Japan. Key components of the deal are localized versions of the OpenX Exchange for its partners. And for OpenX, it gets a top 5 ad agency holding company and CCI...
September 1, 2010
ad servers Display
MediaBizBloggers.com
Digital attribution is the Holy Grail for digital analysts because on one hand, digital media promises unprecedented measurability while on the other hand it brings such level of fragmentation in measurement that it becomes counterproductive. This leads to duplicate conversions, focus on the last-click, invalid insights, and inefficiencies.
At the root of digital attribution challenge is multiplicity of ad serving technologies and analytical tools which measure the same event from different...
September 1, 2010
behavioral targeting privacy
ClickZ News
Instead of focusing on pending legislation over behavioral targeting or the more serious privacy concerns over the newly launched Facebook Places, I thought it would be more worthwhile to begin discussing how to leverage the space proactively now.
Reach Qualified Consumers
It is no mystery that the available "non-identifiable" points of data about each online user is fairly extensive and provides publishers and advertisers with various ways to segment, customize, and target inventory. This...
September 1, 2010
Display search advertising
Ad News
The rate of growth in the Australian online display and search advertising markets is set to slow next year, according to a report by GroupM.
WPP's media investment arm, comprising Maxus, MediaCom, MEC and Mindshare, made the forecast in its annual 'Interaction 2010' report, which covers digital activity across all major markets as measured in US dollars.
The Australian display advertising market is predicted to increase at 10% to US $1.2 billion next year, up from $1.1 billion this year.
In...
September 1, 2010
behavioral targeting data privacy
ClickZ News
With so much attention on consumer data from mainstream media, it’s become almost impossible to talk about real-time bidding and audience targeting without finding yourself in a privacy debate. After all, the exploding availability of data is key to the adoption and success of real-time audience optimization. On the other hand, the commoditization of data also has privacy advocates on edge. Today, industry partners and marketers walk a fine line between leveraging data for more effective...
September 1, 2010
Devices iad mobile
Mobile Entertainment
The iAd format brings rich media to in-app ads. How will it affect the wider world of mobile advertising?
Cast your minds back to 2007 if you can. I know. Seems like a million years ago. In a way, it was. That was the year of the first mobile advertising feeding frenzy, the year that Microsoft, AOL and Nokia made big money swoops for respectively Screentonic, Third Screen Media and Enpocket.
They were prescient moves, if you think about it – correctly guessing that advertising would be one of...