Ad Ops News From Around the Web
March 12, 2010
mobile mobile networks regulation
eweek.com
The Federal Trade Commission is looking for official declarations from Google rivals about Google's proposed purchase of mobile ad provider AdMob, which could signal the regulator may challenge the deal. Bloomberg News said March 10 that the FTC is now asking Google competitors and advertisers for input about the deal to help its investigation into whether the purchase would reduce competition in the mobile ad market. This sector includes Microsoft, Yahoo and a host of smaller startups such as...
March 12, 2010
audience behavioral privacy targeting
Econsultancy Blog
With many high-profile cases of behavioural targeting going awry, too many digital advertisers are seeing behavioural targeting as the be all and end all of their campaigns. As the latest IPA Bellweather figures have shown, ad spend continues to increase but as digital marketing leads the way to recovery, there has been a lot of talk in the industry recently on the effectiveness of behavioural targeting. While many of the industry champion it, many consumers are still inherently...
March 12, 2010
ad exchanges real-time bidding rtb yahoo
Right Media Blog
There’s an article in today’s New York Times about real-time bidding that includes Yahoo!’s Right Media.
We are really excited about the momentum we’re seeing in the real-time bidding space. Right Media was the first marketplace to offer real-time bidding (RTB) in our own marketplace over five years ago (see the story we posted on this last year). We have been testing a new kind of RTB for over the last six months. In the newer version of RTB, we broadcast bid requests to companies who have a...
March 11, 2010
Display metrics
Biz Report
When it comes to advertising, especially display ads, most marketers are content not to increase budgets. Thanks to several studies indicating that consumers ignore or are blind to display ads, many marketers are even cutting back on display in favor of rich media, video and email. But, a new comScore report sheds a bit more light on display advertising - specifically that some regions are more in-tune with display than others.
The comScore report finds that European consumers who viewed a...
March 11, 2010
audience behavioral targeting
Ad Agency Leverages AdAdvisor Data to Target Ads to Internet Users Twice as Likely to Become Customers for Leading Entertainment Client Vienna, VA and New York, NY March 10, 2010 – Demdex and TARGUSinfo today announced the integration of TARGUSinfo AdAdvisor® verified audience data with Demdex turnkey audience management solutions. Demdex helps leading advertising agencies, media companies, and advertisers efficiently manage and leverage their audience data by creating a “Behavioral...
March 11, 2010
ad exchanges real-time bidding rtb
NY Times Online Advertising
Time is now on the side of online advertisers.
Advertisers have been able to direct online messages based on demographics, income and even location, but one element has been largely missing until recently: immediacy. Advertisers booked slots in advance, and could not make on-the-fly decisions about what ads to show based on what people were doing on the Web.
Now, companies like Google, Yahoo and Microsoft let advertisers buy ads in the milliseconds between the time someone enters a site’s Web...
March 10, 2010
privacy
Turn Blog
We are pleased to announce Turn has joined The Centre for Information Policy Leadership at Hunton & Williams LLP, a member-driven privacy think-tank that provides leadership in developing policy to ensure privacy and information security while balancing economic and societal interests. The Centre’s membership includes more than 40 leading companies representing a wide range of sectors: Turn, Accenture, Acxiom, American Express, Best Buy, Dell, DMA, HP, Eli Lilly, Experian, Google, IBM,...
March 10, 2010
mobile mobile display
ClickZ News
Eighteen months after it began testing them, Google has officially started selling display ads on YouTube's mobile Web site.
U.S. wireless users who point their browsers to m.youtube.com today will see ads for Mazda on the site's home page, search, and video browse pages. Ad placements will be sold by the day, and each day's advertiser will own all inventory on the mobile site for that day - just like they do on YouTube's regular home page.
The offering will pertain only to people who visit...
March 10, 2010
audience targeting
iMedia Connection
A recent study AudienceScience commissioned with Forrester Consulting revealed what we’ve seen firsthand over the last few years— marketers are seeing the power of audience targeting and display for two of their critical campaign objectives: a direct response channel AND as a branding channel. 77% of marketers surveyed for this study currently use or plan to use audience targeting. In fact, 42% of marketers surveyed planning to begin or increase usage of audience targeting cited the...
March 10, 2010
Display inventory
AdExchanger
Shawn Riegsecker is Founder & President of Centro, a media services and technology firm and makers of Transis, a media buying system.
AdExchanger.com: Can you discuss the pivots in Centro's business model since 2001? And how has it led today's Transis offering?
Centro’s vision is the same today as the day we started. Our whole belief was that, with the fragmentation of media choices, agencies and buyers wouldn’t be able to scale digital via old processes and using outdated tools like...
March 9, 2010
ad network mobile mobile network
NMA Breaking News
A new mobile advertising tool is promising to help premium web publishers maximise the value of their mobile platforms.
REVV for Mobile has been created by online ad optimisation specialist The Rubicon Project in conjunction with mOcean Mobile, an independent mobile ad platform.
It offers publishers mobile ad serving, campaign management and ad network optimisation to match every mobile ad impression with the highest paying demand source.
March 8, 2010
ad networks mobile mobile networks
Rubicon Project
the RUBICON PROJECT LAUNCHES REVV for mobile™ the Rubicon Project Partners with mOcean Mobile to Provide Premium Web Publishers With Mobile Ad OptimizationLOS ANGELES – March 8, 2010 - the Rubicon Project, the digital advertising technology and data company, has partnered with mOcean Mobile, an independent mobile advertising platform, to provide premium Web publishers with a unified view into monetization across their display and mobile platforms with REVV for mobile (RFM)™. Available through...
March 8, 2010
Display
ClickZ News
Salt Lake City-based MediaForge, a five-year-old widget company that has moved into dynamic banner advertising, is going public with a system that bills advertisers only after customers verifiably interact with online ads and later return to make a purchase.
The "post-engagement-based platform" differs from many traditional retargeting systems that are based on the simple view-through model, said MediaForge President Tony Zito, who listed Dotomi and FetchBack as two competitors in the...
March 5, 2010
ad exchange ad networks demand-side platforms DSP
AdExchanger
It's official. Following up on yesterday's announcement on the Inside AdWords blog, buying just got a bit more brand-safe for Google Certified Networks (DSPs, ad networks) on the DoubleClick Ad Exchange.
A Google spokesperson said:
"For Ad Exchange buyers, when targeting ads to the Google Content Network, there is a control in the Ad Exchange interface for certified ad networks to exclude below the fold placements."
This can be critical for both brand and direct response advertisers who...
March 5, 2010
video
ClickZ
In the automotive industry, aftermarket products are huge. Consumers relish having the ability to enhance their vehicles post-purchase, whether with the purpose of improving their functionality or to better reflect the owner's personality.
In digital marketing, efforts to facilitate functionality and highlight brand (our equivalent of "personality") have traditionally been made pre-purchase, or even pre-development. Issues like how best to garner consumer attention and motivate clicks are taken...
March 4, 2010
ad networks Display Product
ClickZ News Blog
Like many of its rivals, Google is perpetually batting its eyelashes at large brand advertisers. To make a pass for their billion dollar TV and print budgets, the company knows it must create new ad types and audience segmenting tools that speak their language. And so it has, adding tweaks such as frequency capping, larger ad sizes, and integrated measurement of display and search advertising.
The latest feature, available today on Google's Content Network, allows advertisers to bid only on ad...
March 4, 2010
Devices emerging mobile Product
Adotas
ADOTAS – Driven by the hype in the technical press, I visited Apple’s website and checked out the iPad video. Like all of Apple’s geek candy, the iPad looks great–sleek and slick. It demos as completely intuitive, with barely a learning curve needed.
The $499 price point seems a tad steep at first, but it’s cheap when compared to a MacBook. And oh, what the iPad can do…. It’s an e-book reader! It’s a music player! It’s a portable theater with a big enough screen that we old guys can see it! And...
March 4, 2010
ad networks Display metrics
Business Wire
Omniture Expanding Online Marketing Suite with New Display Targeting Solutions for Advertisers and Publishers; Working with Leading Display Ad Service Providers
SALT LAKE CITY--(BUSINESS WIRE)--Omniture Summit 2010 Omniture, an Adobe company (NASDAQ:ADBE) and a leading provider of online business optimization software, today announced several new solutions to help advertisers and publishers easily segment and target critical audiences with display advertising. This set of solutions will allow...
March 3, 2010
Product
ClickZ News Blog
Yahoo and General Motors are the first advertisers on NYTimes.com Today, a retail screens ad network that was previously known as RMG Networks' Urban Mobile Network. While RMG's version utilized content from the Associated Press, Weather.com, and various newspapers, NYTimes.com Today will draw text and video reports solely from the newspaper site's numerous editorial categories.
The companies announced the re-launched network and their partnership on Monday, but didn't disclose financial terms...
March 3, 2010
demand-side platform DSP
marketwire.com
Transis Helps Agencies Improve Efficiencies, Save Costs and Scale Digital Operations by 69 Percent
SAN FRANCISCO, CA--(Marketwire - March 1, 2010) - Technology and media services company Centro announces the launch of Transis at the American Association of Advertising Agencies Transformation 2010 event in San Francisco. Transis benefits agencies and media buyers by streamlining digital workflow processes and eliminating redundant tasks associated with placing digital media.
"Digital media...