As an industry, it’s taken us more than 15 years to get a grip on dealing with remnant ad inventory, but I think there’s finally a light at the end of the tunnel. Over the past two or three years in particular, the R&D that’s gone toward solving this problem…
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Sweeping generalization time: Publishers focus direct sales efforts on maintaining a $20 CPM and when they can't sell it, throw those impressions to remnant networks and hope they get a $1 CPM for it. As I said, it's a sweeping generalization, but most publishers continue to struggle with getting CPMs…
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This past Wednesday we co-hosted with IASH our first Network Ad Ops Forum in London and I think everyone would agree it was a great success. Considering that it was a first time event and over 70% of the attendees were attending their first Admonsters event, it was great to…
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During a great session "Ad Operations Optimization" in Prague at our European Publisher Forum, Jen Hanks put forward a question to the group asking how many people had 1 to 2 year plans. Few if any hands went up. At first I was shocked having maintained such plans myself for…
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Last week was our 12th Publisher Forum in Europe and it was quite frankly a huge success. Prague provided a great location for the event and all of the sessions were quite interactive. I'll be working with the session leaders to see if I can get them to summarize their…
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When looking at ways to improve upon scalability and the level of client services, one must weight the options of centralized vs. decentralized Ad Operations Department. If you work in an organizational structure that has multiple sales offices in various locations (satellite offices), decentralizing Ad Operations can make sense. If…
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Our 20th US Publisher Forum kicks off this weekend and I've been working with the members and sponsors on their presentations, helping develop what I think will be a 'best ever' event for us in New Orleans. Our speakers have done an amazing job of producing their presentations as all…
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I went to one of my traffickers to get the scoop on a major campaign that had been canceled. "Yeah," he said, "the cancellation order just came through. No reason given." I started to walk away when he said, "I knew it wasn't going to work anyway." He then went…
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Two documents by Pubmatic came out yesterday that are of interest to Ad Operation teams. The Q4 2008 AdPrice Index is helpful as a gauge for publishers on what returns they should be seeing from their network efforts - outsourced or not. The numbers compared to a year ago just…
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When it comes to inventory reports, we don’t go far enough in creating the solutions that fit our needs. As an industry, our mindset is to do the best we can, and live with the cards we are dealt by whatever ad serving solution we utilize. But the truth of…
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