April 06, 2021 Should Pubs Even Care About NFTs? Will ClubHouse's Direct Payments Shake Up the Digital Media Ecosystem? Around the Water Cooler...Everything Else We're Reading Could NFTs Be a Boon for Publishers? Image sourced from FutureStreamTV We’ve been sitting on the sidelines watching all of this NFTs (nonfungible tokens)…
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Move over Big G and Facebook … a little company (well, maybe not so little) called Amazon is nipping at your heels when it comes to digital ad sales. Amazon’s ad business raked in over $15.7 billion in 2020, according to new data from eMarketer. That’s up 53% year-over-year —…
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We've been wondering if this rush of ad dollars coming into the audio pipeline and move to streamline the ad supply chain with programmatic is opening the door for fraud to invade the quickly growing podcast and audio advertising ecosystem. So, we turned to Ryan Adams, SVP of Partnerships at…
Read MoreAdMonsters April 8, 2021 Managing Consent in Apps in iOS 14.5 and Beyond "We believe that for publishers, like DPG Media, that have a trusted relationship with their users, Apple’s ATT Framework will be less disruptive as consent rates will likely be higher than for less well-established businesses," writes…
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1:00 PM ET The shift to OTT and CTV creates an opportunity for publishers to engage a growing audience and deliver personalized experiences—and that includes privacy controls. While mobile OTT and CTV apps are somewhat new territories when it comes to privacy, it's important for media companies to be transparent…
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Powered by: March 30, 2021 The Next CTV Land Grab: A Peloton Screen? The Future of CMS Could User Panels Be a Panacea for Digital Identity? Around the Water Cooler The Next CTV Land Grab: A Peloton Screen? Image sourced from Peloton The virus that shall not be named…
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We believe that for publishers, like DPG Media, that have a trusted relationship with their users, Apple’s ATT Framework will be less disruptive as consent rates will likely be higher than for less well-established businesses.
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Powered by: March 23, 2021 Google Blocked 3.1 Billion Ads in 2020 Time For Pubs to Find New Normal Around the Water Cooler Google Goes Blocka, Blocka, Blocka on 3.1 Billion Ads The year 2020 really brought malvertisers out of the woodwork. From pandemic-related scams, to #BLM-related scams, to…
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Platform, publisher, or some next-gen amalgam of the two? As ad tech companies race to dominate the streaming/CTV/OTT market, Roku’s strategy is looking more like an attempt to build out an entire ecosystem — from devices to ad serving pipes, to measurement — one that now includes a new branded…
Read MoreAdMonsters March 25, 2021 First-Party Data Transformation: Driving Cultural Change As damaging as COVID-19 has been to publishers’ revenues, it has presented them with an opportunity to rethink their business models with a focus on building their first-party data strategies. Publishers are finding themselves in a new world that’s…
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