Yesterday 24/7 Media (rebranded from 24/7 Real Media last month) announced an extensive partnership with Microsoft Advertising, including naming the Microsoft Advertising Exchange the exclusive third-party ad exchange offered to users of 24/7 Open AdStream; annointing the Microsoft Media Network as the only non-WPP demand source with programmatic access to…
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OPS is the Future of AdvertisingAccelerate growth and profitability through operations & technology OPS is all about premium advertising. DSPs, SSPs, and other ‘remnant’ solutions are getting all the press these days. However, premium advertising still drives about 80% of all online ad revenue. We’ll be looking at how agencies…
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It may be pouring outside in London, but it's pretty cozy at the Royal College of Surgeons, where AdMonsters is holding its 2012 OPS London event today, May 15. The main hall is full, where Jonny Shaw, previously a speaker at our OPS Mobile conference in New York, is elaborating…
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Normally in the digital advertising industry, we consider fragmentation a real drag: think online video advertising in Europe or the endless fountain of mobile platforms and devices. But Adaptly CEO & Founder Nikhil Sethi, who is presenting on social media buying at OPS London on May 15, says social media…
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I don't want to make anyone faint from shock, but did you know this European Union thing is actually made up of a whole bunch of different countries, most with different langauges? You've got some pretty divergent markets, and this fragmentation makes online video advertising painful for publishers stretched across the…
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As its most basic state, pluralism is the state of being plural – it typically represents a diversity of views and/or methods to achieving a goal. Nowhere would that seem to fit better than the digital advertising space, and the title of digital pluralist also seems fitting for Andrew Walmsley, who…
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“Originally there were five different versions of the definition of ‘Do Not Track,” commented Aleecia McDonald, Cochair of the World Wide Web Consortium’s (W3C) Tracking Protection Working Group (as well as a representative of Mozilla and a member and a fellow at the Stanford Center for Internet and Society) at…
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It feels as if data management platforms have crossed threshold from "handy tool, nice if you can afford it" to "must-have-now" for both media sellers and buyers. The platforms were quite the talk of OPS Markets in NYC last month, where questions about what to do with the data pileup were debated…
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Do you hear that sound? If you listen closely, you can hear dry erasers swiping whiteboards in conference rooms all over the globe. In each one, a digital tech company’s CEO and CMO are trying to push their ‘unique’ proposition to the advertising landscape by condensing its title into a…
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The online advertising industry continues to experience significant changes as we see businesses trying to take advantage of the opportunities offered by a market now worth more than £1 billion in online display alone. One emerging trend seems to be the willingness of companies to collaborate in an attempt to…
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