Couldn't make it to OPS? Check out the event updates from AdMonsters OPS - all times Eastern. Thanks everyone for making it a great event!9:00 am -- Welcome to OPS! After a very creative opening and introduction from Bowen Dwelle and Matt O'Neill we are already feeling this isn't your…
Read More
Advertising Operations is paramount in today’s online ad ecosystem, as overseeing the successful execution of a Web properties online advertising strategy is no small feat. While the history of OPS has been about trafficking and discrepancies, it is now vital to not only execute on, but strategically participate in, the…
Read More
AdSafe launched an ad verification platform for ad networks and publishers called the AdSafe Network Monitor®. Read the press release. We asked Kent Wakeford of AdSafe a few questions about the new product.To date “Ad-Verification” services have primarily been used by Agencies and Brands. How do you foresee this product…
Read More
Edward Montes is EVP, Managing Director of Havas Digital US, the interactive network of Havas Media. He develops and leads Media Contacts US and Canada, managing MC staff in New York, Boston, San Francisco, Chicago and Toronto. Prior to Havas Digital, Edward worked at Yahoo! Inc. where he was Director…
Read More
Post provided by Catchpoint Systems.Counting discrepancies in impressions, page-views, and other visitor data impact every online tracking company, publisher, and marketer. The cost of such problems varies and it impacts directly everyone involved. The sooner the problem is found and solved, the better it is for all.Adservers, Ad Networks, Web…
Read More
Staffing Models The following staffing models are rough suggestions, as every publisher's culture and requirement is different. One organization might have many sites each with minimal inventory, another might have a single site with a lot of inventory. An organization may have more focus on e-newsletter advertising, or site advertising,…
Read More
Defining Traffic Managers, Client Services Managers, and Analysts Ad Operations must be clearly defined and communicated to the company, especially to the departments who interact with it. That is: what this staff does in this organization, and what this staff does not do. Otherwise, it is not unusual for Ad…
Read More
Especially in this economy, it’s clear that there are pressures on everyone in the advertising ecosystem to do more with less. This leads to advertisers (or their downstream reps, ad buying agencies) trying to figure how to allocate resources in the most effective way possible. But some of the thinking…
Read More
Within the Ad Ops community, the turnover of people coming in and leaving can be nonstop. It might seem like you are always training the newbie. Training new traffickers can be a daunting task if you approach your employees with an overload of information. The 5 steps below are guidelines…
Read More
Rob Deichert Jr., Senior Vice President of Ad Operations at The Weather Channel, will be presenting a Focus Session: Publisher Success Across Multiple Platforms: The Operations Opportunity at OPS in NY on September 30, 2010. In advance of the event we asked him a few questions about multiple delivery platforms…
Read More