How A 30-Line JavaScript Snippet Took Our Ad Viewability from 55% To 89%
Jared Collett at Major League Fishing came up with a JavaScript snippet that pauses refresh if the ad isn’t in view. It shot their viewability up from 55% to 89%.
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Publishers vs. AI: Dealmaking and Rulemaking
The shift to AI-driven content discovery are hurting publishers, small and large. Norine Rogers, founder of the recipe site Norine’s Nest, said unregulated AI has become an existential threat to her business.
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Singing The AI Scraping Blues At Sell Side Summit Nashville
The Nashville Sell Side Summit theme “Beyond the Browser,” resonated with publisher concerns around AI-powered, zero-click answer engines and the need to meet audiences outside of their own websites, which are receiving less referral traffic from search and social.
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What Happens When Publishers Use OpenSincera to Get Access To The Buy Side’s Media Quality Metrics?
For publishers to understand how the market values their ad supply, they need visibility into metrics that have traditionally been more visible to buyers than to sellers. OpenSincera is a potential solution for that.
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Keep Your Audiences Coming Back for More
From Apartment Therapy’s sponsor-backed tools to MotorTrend’s interactive awards and Digital Trends’ AI gamification, publishers are finding fresh ways to keep audiences engaged. Here’s how they’re turning stickiness into loyalty—and loyalty into revenue.
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Olyzon.tv Sees Through The CTV Chaos Using Contextual AI
When Jules Minvielle, co-founder and CEO of Olyzon.tv, launched his third ad tech startup, CTV’s rise and AI’s rewriting of ad ops were too significant to ignore, and he built it to converge the two.
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What’s Really Clogging the Mobile Supply Chain?
Structural and technical quirks add layers of confusion and bog down mobile app supply paths. But rampant auction duplication is the leading culprit.
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Cloudflare’s AI Tollbooth: Innovation or Gatekeeping?
When Cloudflare announced it would start blocking Perplexity AI's stealth crawling, it became a formidable gatekeeper of the open web.
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AgentMark Says AI-Enabled Ad Ops Means Less Dashboard Wrangling, More Decision-Making
Wentao Xiao, co-founder and CEO of Cactivate, started the company to help small brands get the most out of their customer acquisition campaigns. But the company evolved into an AI-powered campaign optimization solution.
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Why Publishers Matter In A World of AI
Generative AI threatens the very future of the open web and the publishers that sustain it, but there can be a future where publishers thrive by recognizing what they offer that AI cannot.
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