This wraps up my first full year at AdMonsters as US Editor, and it’s been a helluva ride. The AdMonsters editorial team has spent 2012 finding its voice in an ever-crowded landscape of ad tech trades, and the below list shows our successes, including content from our recently introduced Connect…
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Following Chairman Rupert Murdoch’s hints early in the week of a possible separation, News Corp. announced on June 28 it’s splitting its massive media operation into two parts. One entity will house the newspaper and book publishing business while the other is home to the entertainment side (which includes the…
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In this week's AdMonsters Industry Roundup, we bring you the latest news from Casale Media, VideoHub, Visual IQ & more, with industry insights from David Berkowitz of 360i and Nikhil Sethi of Adaptly. Check it out below! VideoHub Provides Awesome Digital Video InsightsVideoHub, an end-to-end analytics and monetization platform built exclusively…
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With an increasingly fragmented media landscape (both digital and non-), partnering media-mix modeling and attribution would seem quite advantageous for marketers – hence why it's at the center of version 2.0 of Visual IQ's TrueAttribution technology, which powers the IQ Envoy product suite. Visual IQ Cofounder and CEO Manu Mathew took…
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“How many of you know what Big Data is?” asked Heidi Cohen, ClickZ columnist, adjunct NYU professor, President of Riverside Marketing Strategies and moderator of the panel discussion at the Media Cross Media (MXM) Big Data event. A decent percentage of the crowd gathered at the Corporate Tax Network’s offices…
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Geoweb Summit Fall 2011Covering Local Data and Augmented RealityThe 3rd Geoweb Summit explores the opportunities in local data; how to collect and map it, how to process and analyze it and how to display it in augmented reality. The geoweb industry insider event takes place on Thursday evening, November 10, in Brooklyn, New…
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