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Publisher Forum EU IX

see also: sponsorship — agenda Publisher Forum EU IX will be held Registration Attendance is open to individuals employed by European online media publishing companies and advertising networks, whose roles focus on online advertising operations and/or advertising technology. If you are already an AdMonsters member, please visit your user profile…

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Publisher Forum EU VIII

see also: sponsorship — agenda Publisher Forum EU VIII will be held Registration Attendance is open to individuals employed by European online media publishing companies and advertising networks, whose roles focus on online advertising operations and/or advertising technology. If you are already an AdMonsters member, please visit your user profile…

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Publisher Forum EU VII

see also: sponsorship — agenda Publisher Forum EU VII was held Attendance Attendance is open to individuals employed by European online media publishing companies, whose roles focus on online advertising operations and/or advertising technology. If you are already an AdMonster, please visit your user profile to sign up for the…

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Publisher Forum EU VI

see also: sponsorship — agenda Publisher Forum EU VI was held 2006-03-26 Registration Attendance is open to individuals employed by European online media publishing companies, whose roles focus on online advertising operations and/or advertising technology. If you are already an AdMonster, please visit your user profile to sign up for…

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Publisher Forum EU V

see also: registration — sponsorship — agenda — travel AdMonsters Europe V was held September 14-16, 2005, at the , in partnership with IAB Europe.   Downloadable AdMonsters Europe V e-brochure We had 40 publisher attendees from 29 companies, including Aftonbladet nya medier, AOL Europe, AOL France, AOL U.K., Bonnier…

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Solving the Remnant Inventory Problem

As an industry, it’s taken us more than 15 years to get a grip on dealing with remnant ad inventory, but I think there’s finally a light at the end of the tunnel. Over the past two or three years in particular, the R&D that’s gone toward solving this problem…

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A Three Prong Approach to Monetizing Inventory

Sweeping generalization time: Publishers focus direct sales efforts on maintaining a $20 CPM and when they can't sell it, throw those impressions to remnant networks and hope they get a $1 CPM for it. As I said, it's a sweeping generalization, but most publishers continue to struggle with getting CPMs…

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What Traffickers Need to Succeed

This past Thursday AdMonsters had our 2nd Ad Ops 360 event in the US. Ad Ops 360 is a special event for us because it's an extension of our training programs and instead of a room full of senior Ad Operations leaders, we have junior and middle level ad ops…

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You Have a Late Creative Policy Whether You Like It or Not

As we've been approaching our Online Technical Forum this Thursday April 23rd at 11am EST, the response that I've received about this particular topic has been very interesting. For many, there is great interest in somehow moving the ball on this issue. For others it's a foregone conclusion that publishers…

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Overall Impressions from New Orleans

Over the next several days, we're going to recap some of the key themes and takeaways from our 20th Publisher Forum in New Orleans last week. It was another 'best yet' event for us and with everything going on in the industry today, it could not have been better timed.…

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