Balancing Revenue and UX: How Jasper Liu Fine-Tunes Yield at Daily Mail
Jasper Liu landed an entry-level analyst position at the Daily Mail in 2022 and he’s leveled up to a senior analyst role shaping the publisher’s programmatic strategy.
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Adapting to the Zero-Click Era: How Publishers and Ad Tech Must Evolve
Generative AI is quickly becoming the way people search, discover and shop. More platforms now offer end-to-end customer journeys that start with a question and end with a purchase, no clicks required.
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44 Women Leaders in Ad Tech Share Their Secrets for Success
For Women’s History Month, AdMonsters is excited to share the viewpoints of 44 women leaders in ad tech about what it’s like to be a part of the industry, advice for the next generation, and how best to use your voice to find success on your terms.
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The Data Trap: Numbers Alone Can’t Inform Meaningful Marketing
Traditional data is backward-looking, analyzing content performance only after it has been tested against an algorithm, making it an inadequate tool for anticipating trends. Quantitative data highlights past behaviors, while qualitative insights help marketers understand the motivations behind them.
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🌯 Google’s GAM Disaster and Sandbox Woes, Disney’s News Layoffs & MNTN’s Market Leap
Google Ad Manager crashed last Saturday when most ad ops team members were enjoying the weekend. For two full days, campaigns simply stopped in their tracks, resulting in zero clicks or conversions but plenty of lost revenue for publishers.
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Hey @{First Name}@, “Oh, I get by with a little help from my friends…” The Beatles got it—navigating ad tech’s twists and turns isn’t a solo act. With AI shifting discovery, pageviews on shaky ground, and Comcast’s Universal Ads reshaping video, the strongest plays come from the people you learn…
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How Whale TV and OneTrust Are Elevating Data Transparency
Consumers demand more control over their data, and streaming platforms are listening. Whale TV’s Chris Hock and OneTrust’s Ojas Rege discuss how consent management is shaping the future of personalization, privacy, and trust in CTV.
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Can We Do Better Than ROAS?
ROAS might be the golden child of ad tech KPIs, but is it really the best measure of success? In this sharp take, Abhijith Jayakumar, Group Director at GroupM and AI storyteller, challenges the industry’s obsession with ROAS and explores better alternatives for measuring true business impact.
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How AI is Reframing Inclusion in Media and Advertising
Jeffrey L. Bowman, CEO of Reframe AI Technologies and Reframe Consulting Services, explains how AI helps media and advertising leaders operationalize large-scale inclusive change and growth.
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🌯 Brands Can’t Track Their Ads, The Gov’t Won’t Pay for News—Who’s Left Standing?
In February 2025, research firm Adalytics released a report warning that ads for major brands, including Sony, Pepsi, and the NFL, appear on websites ibb.co and imgbb.com which The National Center for Missing & Exploited Children flagged for child abuse.
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