🌯 HBO Max Is Back—But Can Neo Fix the CTV Matrix?
Warner Bros. Discovery announced Wednesday that its streaming service Max is going back to HBO Max, and they're releasing a new ad-buying tool, Neo.
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The Law Of Diminishing Returns In AI: When More Data Signals Don’t Mean Better Campaigns
Here's the truth about data: while certain signals like weather patterns or real-time engagement metrics can significantly impact campaign performance, others merely add noise.
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From OAO to adops.com: CEO Craig Leshen on Elevating Ad Ops for Publishers
OAO is now adops.com—but this rebrand is more than a name change. CEO Craig Leshen talks about what’s needed to move ad ops out of execution mode and into a strategic role that drives revenue, operational clarity, and long-term growth for publishers.
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Top Women in Media & Ad Tech
TICKETS ARE ON SALE NOW! The Top Women in Media & Ad Tech Awards recognize, celebrate, inspire and bring together the women who are making an impact in the greater digital media and advertising technology community. The Top Women in Media & Ad Tech Awards spotlight exceptional women at every…
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Everything Is Everything. Change Comes Eventually. Will Media Owners Lead It?
Discovery is shifting. Attention is scattered. And the sell side isn’t just supporting strategy—it is the strategy. Here’s what media owners need to know now, and the real moves to make next.
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Snackable Media Acquires AdGrid: Justin Barton on Building a Multicultural Tech Stack That Puts Publishers First
Snackable Media’s acquisition of AdGrid marks a first. A Black-owned header bidding wrapper and full-stack ad platform built with multicultural publishers in mind. Founder Justin Barton explains the strategy, the tech, and why it’s time to redefine scale and ownership in ad ops.
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Cracks in the Ad Stack: Publishers Want Power, Not Just Promises
Publishers aren’t celebrating the Google antitrust ruling. It just confirmed their reality. From floor pricing frustrations to platform lock-in, they’re done waiting for structural change. They're ready to reclaim control: one lever, one partner, one practice at a time.
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REVOLT And Revry Want To Protect Publisher Data, Not Sell It Off
The collaboration with Revry allows marketers to reach REVOLT’s audiences by tapping into the publisher’s first-party data, while ensuring that data ownership and consumer trust remain central.
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How Dotdash Meredith’s Joetta Gobell D/Ciphers Intent Signals and Measurement Innovation
Joetta Gobell, SVP of Data Strategy and Insights at Dotdash Meredith, shares how her journey from shy student to data leader shapes her work driving contextual targeting innovation, measurement strategies, and smarter audience insights.
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What CIMM East Told Us About the Future of Media Measurement (and Why the Sell Side Needs to Pay Attention)
CIMM East was full of insights highlighting the complexities of media measurement’s future. From currency fragmentation to AI workflows and data transparency, here are six takeaways for the sell side to keep top of mind as the ground keeps shifting.
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