Wentao Xiao, co-founder and CEO of Cactivate, started the company to help small brands get the most out of their customer acquisition campaigns. But the company evolved into an AI-powered campaign optimization solution.
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A new dark traffic study from Ad-Shield reveals 976M users are blocking ads without detection—and 57% didn’t choose to.
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Bid throttling is publishers’ strategic response to this overwhelming flood of bid requests and the need for more precise inventory management.
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The DOJ is taking on one of the most powerful players in digital advertising. In its high-profile antitrust case against Google, the DOJ argues that the tech giant used its dominance across the ad tech stack to suppress competition.
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Maybe AI isn’t taking over ad ops. Maybe it’s elevating it. From prompt engineering to creative alignment and data stewardship, ops teams are moving from the weeds to the frontlines of strategy. Here’s what it takes to keep up.
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With ad revenues squeezed and competition fierce, publishers today face a defining choice: evolve or be outpaced. PMPs aren’t optional; they’re essential for publishers who want to thrive amid shifting market dynamics.
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As SVP of digital operations and client success at Dow Jones, Jesse Waldele brings a coach’s mindset to everything from cross-functional alignment to client relationships.
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Offerwall for Google Ad Manager (GAM) allows readers choose how they unlock articles—watch a quick ad, answer a short survey, drop a micro-payment, or sign up for a subscription.
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At Cannes Lions 2025, the real buzz wasn’t just about AI — it was about culture, community, content, and connection. Here's how brands, content creators, and publishers can tap into human moments to truly resonate.
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Somewhere between an advertiser’s media plan and the publisher’s page, a lot of money seems to disappear. It slips through the cracks of the ad tech supply chain.
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