I returned to NYC from ad:tech San Francisco with a lot of story ideas and a nasty case of bronchitis. What a week to get stuck on the sidelines (i.e., in bed, wheezing): first, Rubicon Project, which kindly sponsored our San Francisco Meetup and a good majority of my coughing…
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The Crescent City welcomes AdMonsters with open arms as we kick off our 32nd Publisher Forum from the heart of New Orleans. The Krewes are in full gear as they roar down Canal St. and you can't turn a corner without hearing the electrifying sounds of Zydeco and Creole drum…
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Blizzards, polar vortexes (vortices?) – simply minor obstacles when it comes to bringing ad ops professionals together for deliberation and… Well, what’s deliberation without a little drinking? Even in a place like DC, where two inches of snow shuts down the federal government faster than a budget dispute. (As a friend…
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Riddle me this – what if desktop display ads were more like TV commercials?You hit up your favorite website and a banner ad appears at the top of the screen. As you spend 20 seconds perusing headlines or reading some quick summaries, a new banner appears. Some of you may…
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If 2013 must be a "year of something," we probably should call it the year of mobile. According to estimates from eMarketer, U.S. mobile advertising spend more than doubled in 2013 to hit $9.6 billion compared to $4.36 billion in 2012. eMarketer estimates that near-stagnant desktop spend will actually decrease…
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“What’s up with my fill rate? Why are the video ads loading so slow?”Those are the two questions publishers really don’t want to be asking themselves when it comes to digital video – especially if they’re dabbling in programmatic waters.High-value video inventory is the moneymaker of the moment for publishers…
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Image from a sponsored Industry Panel session at this year's London Screens.Last week I chaired my last AdMonsters conference for now. It was the conference looking at the second screen, omni-screen attribution, and the multi-channel aspect of advertising.Luckily, I had a second moderator too, so the day was a little…
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Some premium publishers are likely reading the latest batch of hysterical articles describing the scourge of botnet traffic on digital advertising and thinking, "Tough cookies."Which isn't a bad way to put it – media buyers' obsession with chasing cookies and buying the cheapest inventory available through RTB-powered exchanges has created…
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It’s a weird time for the cookie. Villainized by privacy advocates and the media, the itty bitty sticky bits of data seem to be more popular than ever when it comes to digital ad targeting and tracking.Publishers are increasingly meeting cookie-obsessed advertisers on the programmatic playing field via private exchanges,…
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At some point in the history of the Internet, someone placed code on their website that called an external third party to help it deliver content or provide functionality for that website. A digital miracle? Well, perhaps that’s taking it too far, but still imagine for a second how liberating…
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