What Is Bid Throttling And How Can Publishers Use It Effectively?
Bid throttling is publishers’ strategic response to this overwhelming flood of bid requests and the need for more precise inventory management.
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Don’t Wait for the DOJ—Fix the Ad Stack Now
The DOJ is taking on one of the most powerful players in digital advertising. In its high-profile antitrust case against Google, the DOJ argues that the tech giant used its dominance across the ad tech stack to suppress competition.
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Order Up! GAM’s Offerwall Lets Publishers Cook Their Own Revenue Strategy
Offerwall for Google Ad Manager (GAM) allows readers choose how they unlock articles—watch a quick ad, answer a short survey, drop a micro-payment, or sign up for a subscription.
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The Human Cost Of Google’s Ad Empire
For three weeks, Marketecture Media CEO, veteran ad tech executive and podcaster Ari Paparo sat in a Virginia courtroom listening to testimony in the US Department of Justice’s landmark antitrust case against Google.
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Give the Publishers What They Want
Look, I know the IAB Tech Lab has been a thorn in your side. You’ve raised your hand in working groups, waited on specs that stalled, and wondered—was any of this really built with publishers in mind? You’re not alone. But last week at the IAB Tech Lab Summit, it…
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Why Zach Rosen Created Supernova PRIDE to Reframe the Conversation at Cannes
Major holding companies and even some publishers are pulling back from LGBTQ+ issues and content under mounting political pressure. Zach Rosen, founder of Supernova, an ad tech growth consultancy, is running in the other direction. He created Supernova PRIDE Summit, the first of its kind, during Cannes Lions.
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Why Publishers Are Done With the Order-to-Cash Grind—and What Comes Next
Publishers are done with the patchwork pain of order-to-cash—from manual pacing updates to reconciliation gridlock. Here’s why ad ops leaders are turning to automation to transform the process.
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MarkeTeam.ai—Your Marketing Team’s Artificial Ad Ops Co-Workers
MarkeTeam.ai uses AI agents to help marketers cut costs, improve strategy and focus on real results—not just content.
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🌯 Publishers Are Losing Search Traffic To AI, But At Least Google Is In Agony
Google is in a mad dash to make no-click generative AI search the new normal, and publishers are losing traffic as a result. But hey, at least Google feels kinda bad about it.
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🛠️ What Happens When Publishers Build the Stack?
When publishers stop waiting for better tech and start building it themselves, the ad stack starts to shift toward transparency, control, and equity. Stephanie Layser, Justin Wohl, and Justin Barton are bringing lived experience to the table, reshaping tools that put the sell side first.
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