Predictive attention is emerging as a signal of quality. Publishers like the Financial Times are already seeing it show up in RFPs—a sign it could become the next viewability benchmark.
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Warner Bros. Discovery announced Wednesday that its streaming service Max is going back to HBO Max, and they're releasing a new ad-buying tool, Neo.
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At POSSIBLE 2025, we caught up with Michael Vito Valentino, Editor-In-Chief, NowThis to talk about the rise of Gen Z TV, the shift to social-first content, and the not-so-secret ingredients behind 5 billion views.
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Here's the truth about data: while certain signals like weather patterns or real-time engagement metrics can significantly impact campaign performance, others merely add noise.
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Ryan Maynard, the SVP of Programmatic Sales Operations at publisher monetization platform Raptive, was, until recently, deeply skeptical of curation and the industry’s shift to activating curated audiences within SSPs. What changed?
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Discovery is shifting. Attention is scattered. And the sell side isn’t just supporting strategy—it is the strategy. Here’s what media owners need to know now, and the real moves to make next.
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The Daily Mail saw the programmatic marketplace shifting toward curated deals. They started using Signal Vitals because it gives publishers a road map for being included in these deals.
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The open web is made up of millions of independent apps, ad networks, mediation platforms, supply partners and demand partners, making it the natural next destination for advertisers.
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As digital media shifts beneath our feet, the latest earnings from major players like The New York Times, ESPN, and Roku show how publishers survive or thrive through trying times.
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Snackable Media’s acquisition of AdGrid marks a first. A Black-owned header bidding wrapper and full-stack ad platform built with multicultural publishers in mind. Founder Justin Barton explains the strategy, the tech, and why it’s time to redefine scale and ownership in ad ops.
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