Dive into the Android Privacy Sandbox and its profound implications for mobile advertising. Learn about the benefits and challenges it poses for publishers and how it stacks up against Apple’s SKAdNetwork and Ad Attribution Kit.
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As Google's Android Privacy Sandbox gears up for its anticipated 2025 launch, mobile marketers need to stay ahead of the curve. Remerge, a leading Demand Side Platform (DSP), is at the forefront of this transition, collaborating with Google and other ad tech partners, such as Verve, AppsFlyer, Adjust, and Singular,…
Read MoreAdMonsters August 1, 2024 The Perils of Hashed IDs: FTC Reasserts They Are Not Anonymous In a recent blog post, the FTC reiterated a critical privacy principle: hashed IDs are not anonymous. Despite some companies' claims, hashing—a process that transforms data like email addresses or phone numbers into seemingly…
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In Q1 2024, Google conducted an experiment to assess the performance of Privacy Sandbox APIs and first-party signals, such as publisher first-party data and identifiers, compared to traditional third-party cookies.
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Explore how bid shading in political advertising affects publishers' revenue, the associated risks, and strategic measures to mitigate these impacts during an election cycle with high political budgets.
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In a memo to employees, CNN CEO Mark Thompson announced that the company will merge the television newsgathering and digital news divisions into one unit, hoping to help the network's shift towards digital expansion.
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This week, Google threw the ad tech industry for a loop by announcing a significant shift in its privacy strategy. Contrary to its long-standing plan to eliminate third-party cookies from its Chrome browser, Google has revealed it will offer users the option to opt out of third-party cookies through a…
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In this op-ed by Dave Dembowski, SVP of Global Sales at Operative, discover how live sports streaming revolutionizes brand advertising, blending traditional broadcast strategies with digital innovation. Explore the complex dynamics, major players, and future sports broadcasting landscape in the streaming era.
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The ad tech industry is working overtime to prevent privacy compliance mishaps, but every once in a while, bad actors seep in between the cracks. Noyb, a prominent tech watchdog, has backed a complaint against Microsoft's advertising subsidiary Xandr, accusing it of violating data access rules and providing inaccurate data.
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HUMAN’s Satori Threat Intelligence Team began noticing that apps that don’t offer advertising were generating an abundance of IVT traffic. Concerned, they began studying the traffic source and, in the process, discovered a massive mobile malvertising scheme that used highly sophisticated tactics.
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