SPO in mobile has an additional level of complexity compared to web, because ads on mobile devices are facilitated mostly through software development kits (SDKs) – and understanding the type of SDK connection can have meaningful implications to that path optimization.
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May 09, 2022 Ad Tech Vendors Caught in the Gannett Web Streaming Ad Spend on the up and up Conde Nast Sees Major Highs Did Ad Tech Firms Turn a Blind Eye To Gannett Funny Biz? Remember back in March, when we reported on Gannett providing advertisers with inaccurate information…
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April 26, 2022 Rejecting Cookies Made Simple in Europe Web3 Widening the Wealth Gap Roku's New Data Clean Room Reject All: Google Simplifies Cookie Curving Consumer choice and consent fatigue are a troublesome duo for publishers' revenue in a privacy-first world. A fine of $170 million by the CNIL led…
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AppLovin has always proven a resourceful tool for mobile app publishers looking to grow their apps and revenue. But now, they're partnering with The Trade Desk and beefing up their wares so that TTD can buy directly from AppLovin Exchange, and mobile pubs will have access to UID 2.0.
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Powered by: APRIL 03, 2022 P&G Bets Big On (Group) Black Profit on Priorities EU's DMA Busts Big Tech Open Instacart Platform Cashes In on First-Party Data P&G Bets Big On (Group) Black Group Black is making major strides and leaping closer to its goal of deploying $500 million…
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With the third-party cookie near death and privacy regulations ratcheting up, publishers have many challenges ahead. We spoke with Will Hathaway, Head of Strategic Business Development at Ex.Co to learn about how his company helps publishers face those challenges head-on by leveraging content experiences to increase engagement, revenue, and CPMs…
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Powered by: March 02, 2022 To the Left, to the Left With Google AMP Putting First-Party First DoubleVerify And Comscore Join Forces Are Publishers Pushing Google AMP to the Left? Publishers are turning their second guesses into action when it comes to Google’s Accelerated Mobile Pages (AMP). While initially…
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Powered by: February 26, 2022 Chrome and Firefox's Centennials Could Be Big Bad News for Pubs Rethinking Revenue Diversification Keep Your Cookie Crumbles Nielsen And The Trade Desk Link Up Around the Water Cooler Chrome And Firefox Turn 100 But Is It Good For You? Chrome and Firefox are…
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Powered by: February 18, 2022 Whoa There Ad Quality Diving Into the Deep Meta's Major Flex 👀 The Advantages of Programmatic Direct Around the Water Cooler Pulling In The Reins On Ad Quality The great debate over quality versus quantity is null and void when it comes to digital…
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When Google postponed killing off third-party cookies, it gave advertisers and publishers some breathing room. But that doesn’t mean that the advertising ecosystem is now completely challenge-free. Top of mind for the entire advertising ecosystem: data, privacy, and trust. These areas will have major implications as the ad tech industry seeks…
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