Zero-Click Search Is Quietly Dismantling the Economics of Niche Publishing
As a niche publisher, Austin Historical, a site dedicated to restoring old homes, is feeling the impact of zero click search on his ad revenue and referral traffic.
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Balancing Revenue and UX: How Jasper Liu Fine-Tunes Yield at Daily Mail
Jasper Liu landed an entry-level analyst position at the Daily Mail in 2022 and he’s leveled up to a senior analyst role shaping the publisher’s programmatic strategy.
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Adapting to the Zero-Click Era: How Publishers and Ad Tech Must Evolve
Generative AI is quickly becoming the way people search, discover and shop. More platforms now offer end-to-end customer journeys that start with a question and end with a purchase, no clicks required.Â
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🌯 Tariff Timeout: Can Publishers Make the Most of the 90-Day Reprieve?
Trump's tariffs caused economic chaos, even after the 90 days pause, but working through change and economic uncertainty is nothing new for publishers.
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Building the Modern Ad Ops Team: Meet Disney’s VP of Ad Ops, Bobby Noble
For our first publisher spotlight, we spoke with Bobby Noble, VP of Ad Operations at Disney about building the modern ad ops team.
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The Guardian US Is Embracing OpenPath for Programmatic Efficiency
The Guardian’s implementation of OpenPath is a critical part of the evolution of its programmatic strategy to create high-quality advertising.
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🌯 Can the EU Rein in Big Tech While Avoiding a Trade War?
The European Commission is set to issue fines against Apple and Meta for violating the DMA—its first levies under the law.
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What’s Missing in Identity Solutions? You Tell Us.
Publishers are losing signals—and revenue—on cookieless browsers like Safari and Firefox. This quick survey captures what you need from identity solutions to restore performance, increase demand, and make audience data work harder.
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The Evolution Of Programmatic: How DSPs and SSPs Are Redefining Their Value for Advertisers and Publishers
The traditional boundaries between DSPs and SSPs are becoming increasingly blurred. Many companies are playing in both camps, serving both the demand and the supply side with equally robust offerings. Here are three key strategies that will enable them to ride the wave, rather than sink beneath it.
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🌯 The AI RFP: IAB’s Data Report Unpacks AI’s Emerging Role in Ad Tech
This week, we’re dissecting the IAB's 2025 State of Data Report, which highlights the transformative impact of generative AI on digital media and the online advertising industry. Publishers can use generative AI to build media plans, generate audience segments, select media partners, and create customized sales packages.
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