OAO is now adops.com—but this rebrand is more than a name change. CEO Craig Leshen talks about what’s needed to move ad ops out of execution mode and into a strategic role that drives revenue, operational clarity, and long-term growth for publishers.
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Ryan Maynard, the SVP of Programmatic Sales Operations at publisher monetization platform Raptive, was, until recently, deeply skeptical of curation and the industry’s shift to activating curated audiences within SSPs. What changed?
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Discovery is shifting. Attention is scattered. And the sell side isn’t just supporting strategy—it is the strategy. Here’s what media owners need to know now, and the real moves to make next.
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The Daily Mail saw the programmatic marketplace shifting toward curated deals. They started using Signal Vitals because it gives publishers a road map for being included in these deals.
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The open web is made up of millions of independent apps, ad networks, mediation platforms, supply partners and demand partners, making it the natural next destination for advertisers.
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As digital media shifts beneath our feet, the latest earnings from major players like The New York Times, ESPN, and Roku show how publishers survive or thrive through trying times.
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Snackable Media’s acquisition of AdGrid marks a first. A Black-owned header bidding wrapper and full-stack ad platform built with multicultural publishers in mind. Founder Justin Barton explains the strategy, the tech, and why it’s time to redefine scale and ownership in ad ops.
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Google paused third-party cookie deprecation (again), but what is the real takeaway? It was never just about cookies. Keith Petri, CEO, Lockr by Viant, writes about why future-proof identity strategies matter more than ever.
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Today’s global organizations are facing a critical challenge: fragmented data and inconsistent taxonomies. This fragmentation hinders unified customer experiences, and more.
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The news business is on the ropes in general, but what’s been happening lately at The Los Angeles Times is particularly grim. How are publishers responding to all of this instability and disruption?
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