At POSSIBLE 2025, VaynerMedia’s John Terrana talked to AdMonsters about what most media teams get wrong about attention—and what it really takes to build performance-driven plans that keep up with culture.
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I usually write on the publisher side, so I felt like a secret agent among many brands and agencies at Programmatic IO 2025. And I got some top-secret publisher intel you can deploy.
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Amazon announced Wednesday it’s building a dedicated Prebid adapter. The move signals that Prebid has firmly established itself as the industry standard.
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While trust in national news continues to erode, often due to political bias or polarization, local and independent journalism remains a trusted cornerstone for communities, and a place for advertisers to connect with consumers.
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At POSSIBLE 2025, Yahoo CRO Rob Wilk shared the company’s “greatest hits with new tracks” approach to reinvention—and explained why client loyalty, not hype, is the real signal of success. Yahoo’s been around for three decades. But that doesn't mean we should mistake staying power for standing still. At POSSIBLE…
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Predictive attention is emerging as a signal of quality. Publishers like the Financial Times are already seeing it show up in RFPs—a sign it could become the next viewability benchmark.
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Warner Bros. Discovery announced Wednesday that its streaming service Max is going back to HBO Max, and they're releasing a new ad-buying tool, Neo.
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At POSSIBLE 2025, we caught up with Michael Vito Valentino, Editor-In-Chief, NowThis to talk about the rise of Gen Z TV, the shift to social-first content, and the not-so-secret ingredients behind 5 billion views.
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Here's the truth about data: while certain signals like weather patterns or real-time engagement metrics can significantly impact campaign performance, others merely add noise.
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At POSSIBLE 2025, we caught up with Felix Zeng, Head of Programmatic at The Weather Company, to discuss data ethics, environmental signals, and how forecasting weather and ad trends aren’t all that different—until they are.
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