Another IAB Annual Leadership Meeting has passed. One thing that rang loudly and clearly in Palm Desert was that adaptation isn’t optional—it’s survival. Whether it was the Trade Desk’s Jeff Green sounding the alarm on the open internet, General Motors’ Shenan Reed (New IAB Board Chair) championing advertising’s role in…
Read MoreAdMonsters February 6, 2025 AdMonsters Sell Side Summit Host Albert Thompson on Leading with Intellectual Curiosity For Albert Thompson, intellectual curiosity is essential above all else.Thompson will bring his signature curiosity to the inaugural Sell Side Summit in Fort Lauderdale, Florida, March 9-11, 2025. He'll serve as host, guiding…
Read MoreHey @{First Name}@, Some fingerprints fade, but others leave a lasting mark—especially in ad tech. The Rolling Stones warned us “you better watch out on your telephone” because someone’s always tracking. And in today’s digital world, that’s truer than ever. Google’s latest move to allow IP address targeting has everyone…
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As one of the most important nights of the year in the music industry, the Grammys pulls in millions of viewers vying to see their favorite artists perform and potentially win history-making awards. For brands, it means they can reach users who fully engage with their TV screens.
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Content theft is rising, and publishers must proactively protect their intellectual property. Alice Ting, VP, Content Partnerships, at DMG Media, outlines four key strategies—legal, technical, revenue, and industry collaboration—to safeguard digital content in 2025 while maintaining accessibility and monetization.
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While VCs worry about their investments in OpenAI after DeepSeek's rapid rise, users should be more concerned about DeepSeek's privacy policy. The company's data collection practices make Meta look privacy-focused by comparison.
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While curation has been a feature of programmatic advertising for some years, the latest evolution — data-driven curation — is redefining how digital advertising functions. To clarify any confusion, we spoke with Matt Sattel, Chief Revenue Officer at OpenX, to cast light on data-driven curation and how it shapes the…
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For Albert Thompson, intellectual curiosity is essential above all else.Thompson will bring his signature curiosity to the inaugural Sell Side Summit in Fort Lauderdale, Florida, March 9-11, 2025. He'll serve as host, guiding the program with his industry expertise and dynamic presence.
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The 2024 Ad Quality Report found that over 70% of users now perceive at least half of online ads as untrustworthy—a trend fueled by a 10% year-over-year surge in malvertising levels in 2024. Malvertisers are increasingly exploiting social engineering tactics to deceive users.
Read MoreAdMonsters January 30, 2025 Navigating Privacy and AI Under the Trump Administration: A Q&A with Privacy Expert, Jessica B. Lee of Loeb & Loeb With Donald Trump now in office as the 47th U.S. president, significant shifts in consumer data privacy and AI regulation are expected. Jessica B. Lee,…
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