For many Gen Zers, the idea of a TikTok ban was inconceivable. As of now, President Trump has paused the ban, but there's still some uncertainty about whether the ban will go into full effect.
Read MoreAdMonsters January 16, 2025 Ad Tech CES 2025: AI, Everywhere, All At Once CES 2025 showcased AI as one of the major driving forces behind ad tech’s evolution. As we delve into the key takeaways from CES 2025, it's evident that ad tech is going through a significant transformation, but…
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The Supreme Court heard oral arguments on the legality of the TikTok ban on Friday, January 10th. Some are warning that the outcome of this case could redefine how governments worldwide address privacy and security threats posed by foreign-owned digital platforms.
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AdMonsters Publisher Forum Evolves Into Sell Side Summit: Digital Strategy & Platform Solutions for Media, Publishers & Ad Networks AdMonsters is thrilled to announce an exciting transformation of its flagship event, Publisher Forum, to meet the evolving needs of the digital advertising industry. Publisher Forum’s inaugural Sell Side Summit: Digital…
Read MoreAdMonsters January 9, 2025 How Opinary’s Polls Turned Daily Mail Ireland Into a Data Powerhouse First-party data allows advertisers to understand their audience’s needs and preferences without infringing on user privacy. Opinary partnered with Daily Mail Group (DMG) Ireland by adding embedded user polls in DMG Ireland’s articles. This…
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Just before the New Year, federal officials announced a "major" breach of the US Treasury Department's computer system had occurred. This incident highlights the need for robust security measures for ad-tech companies handling sensitive consumer and client data.
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Ready for a round-up of the best and boldest moments from AdMonsters PubForum 2024? We’re talking curated deals, cookieless targeting, and AI-powered strategies. Our publisher speakers packed these sessions with game-changing insights.
Read MoreAdMonsters December 19, 2024 Tripadvisor’s Ad Express: A Self-Service Playbook for Data and Sustainability Programmatic has reigned supreme in an advertising ecosystem guided by the principle of reaching scale. But in a cookieless world, direct deals are making a strong comeback. And, automation is key to direct deal’s success.…
Read MoreAdMonsters December 12, 2024 Best of AdMonsters: Must-Read Ad Tech Articles of 2024 2024 has been a wild ride for ad tech, and AdMonsters has been right there on the front lines, reporting every twist, turn, and unexpected plot development. In this listicle, we're diving into AdMonsters' highlights—articles that…
Read MoreAdMonsters December 5, 2024 Averting “Ad-tastrophe”: Strategies for Balancing Revenue and User Experience Intrusive ads frustrate 73% of desktop users—more than privacy or security concerns. Discover how digital media owners can tackle this challenge by adopting user-centric strategies, with insights from Jan Wittek, Chief Commercial Officer at eyeo, and…
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