One Band, One Sound
When publishers gather to address sales, product, and operations alignment, old frustrations resurface. But, so do new frameworks, candid stories, and solutions worth taking home.
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Still Feeding the Open Exchange? Here’s What It’s Costing You
New AdMonsters and Intent IQ research reveals a critical gap in publisher monetization strategy. While 55% still rely on open exchanges for cookieless traffic, they admit it’s not working. See how top publishers bridge the gap with identity solutions and Deal ID packaging.
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Why Publishers Matter In A World of AI
Generative AI threatens the very future of the open web and the publishers that sustain it, but there can be a future where publishers thrive by recognizing what they offer that AI cannot.
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How Gannett’s Kara Chiles Aims to Turn AI Experiments Into Real Value for Readers and Advertisers
For this edition of the AdMonsters' Publisher Spotlight, Kara Chiles, SVP of product management at Gannett and the USA TODAY Network gives a deep dive on the publisher's AI strategy.
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When Rome Fell: Reflections on the DOJ Ruling and the Fall of Our Digital Rome
In this analogy, Google is Rome. The whole empire: GAM, AdX, DV360, Open Bidding, Search, AdSense, Analytics, you name it. These tools allowed publishers of all sizes to build, monetize and scale.
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The Guardian US Is Embracing OpenPath for Programmatic Efficiency
The Guardian’s implementation of OpenPath is a critical part of the evolution of its programmatic strategy to create high-quality advertising.
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AdMonsters Sell Side Summit Host Albert Thompson on Leading with Intellectual Curiosity
For Albert Thompson, intellectual curiosity is essential above all else.Thompson will bring his signature curiosity to the inaugural Sell Side Summit in Fort Lauderdale, Florida, March 9-11, 2025. He'll serve as host, guiding the program with his industry expertise and dynamic presence.
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Hey @{First Name}@, Some Sundays are made for sleeping in. Others are for catching up—because, as Sonic Youth sang, “Sunday comes alone again, a perfect gift, a perfect time.” And what better time to get up to speed on the biggest stories this week? Here's your top five right here.…
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🌯 Newsweek’s Comeback: A Case Study in Long-Term Strategy
The publishing industry loves a good comeback story. Adweek’s latest report provides the receipts about a publisher that went from financial and legal chaos to quadrupling revenue since 2018 to $90 million, a 20% profit margin, and a strategic pivot that’s got them outperforming many of their legacy media peers.
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AdMonsters January 23, 2025 Life After TikTok: A Game Plan for Media, Marketing, and Advertising With TikTok’s future uncertain, media, marketing, and advertising professionals need a new game plan. Calvin Scharffs, VP of Marketing at Orange 142, explores alternative platforms, the role of owned media, and how brands and…
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