I have to admit I was surprised when I ventured over to USAToday.com following its massive redesign. You never quite know what to expect when you give a redesigned site a cold visit – I'm still haunted by my first time on the rebranded TechCrunch site (logo still gives me…
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The momentum behind multi-screen media is building. Consumers who interact with at least two screens at a time have now reached a majority, and that is seen by many as a tipping point for digital media strategy to shift accordingly. Advertisers are showing increased interest in executing campaigns across screens.Now,…
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We’ve got way more than 99 problems in digital advertising, and unfortunately, the .gif is still one. You’ve seen them: the lackluster, unanimated .gifs that crop up in place of shiny, fancy rich media (Flash) creative on your finicky, non-flash enabled devices. As these devices – let’s be honest, most…
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Coming to you live from New York, it's the AdMonsters OPS NY Live Blog! Advertising Week may be coming to a close, but it's not over yet. Stay tuned as we capture our lively agenda, covering digital strategy from the multi-screen experience to programmatic premium and beyond. 9:00 Rob Beeler kicks…
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After 24 years at Publicis, with the most recent role being CEO at the VivaKi Nerve Center, Curt Hecht made the leap across the aisle to joining his old VivaKi boss David Kenny at The Weather Channel. But making his move to the role of Global Chief Revenue Officer wasn't just…
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OPS NY will focus on companies that are not simply reacting but seizing the opportunity to lead the way in digital. Topics to be discussed include:the evolution of agency trading desks;programmatic premium;data as a currency;mobile tracking;multi-platform digital video strategy;transforming role of social;and more.Come find out where digital advertising is headed…
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I’ve been asked by several publishers what I think about viewable impressions. While there has been lots of press extolling its virtues and equal amounts of questions and concerns about the implications, there hasn’t been a realistic discussion of how to manage the pricing of viewable impressions (VI). A core selling…
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To energize the crowd at Adap.tv's inaugural Adapt Conference, CEO, cofounder and emcee Amir Ashkenazi asked all buy side representatives – be they agency, DSP or brand people – to stand up. After that group rose, he beckoned all supply siders in the room to get on their feet. With…
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So I see you over at your big ol' holding company office on Madison Ave. thinking to yourself, "Why should I, important agency person, haul my ass to 82 Mercer on Oct. 4 for OPS? What's in it for me?"Really, the question you should be asking is, "What's not in…
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Often someone attending an AdMonsters event or just perusing the website is heard to ask: "What exactly does 'Membership' mean? Am I member? What do I get? One of those cool 'Members Only' jackets?"For years, we've referred to anyone who has attended a recent conference as a "Member" and granted…
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