AdMonsters February 6, 2025 AdMonsters Sell Side Summit Host Albert Thompson on Leading with Intellectual Curiosity For Albert Thompson, intellectual curiosity is essential above all else.Thompson will bring his signature curiosity to the inaugural Sell Side Summit in Fort Lauderdale, Florida, March 9-11, 2025. He'll serve as host, guiding…
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As one of the most important nights of the year in the music industry, the Grammys pulls in millions of viewers vying to see their favorite artists perform and potentially win history-making awards. For brands, it means they can reach users who fully engage with their TV screens.
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The 2024 Ad Quality Report found that over 70% of users now perceive at least half of online ads as untrustworthy—a trend fueled by a 10% year-over-year surge in malvertising levels in 2024. Malvertisers are increasingly exploiting social engineering tactics to deceive users.
Read MoreAdMonsters January 30, 2025 Navigating Privacy and AI Under the Trump Administration: A Q&A with Privacy Expert, Jessica B. Lee of Loeb & Loeb With Donald Trump now in office as the 47th U.S. president, significant shifts in consumer data privacy and AI regulation are expected. Jessica B. Lee,…
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As more marketers look toward digital solutions, it's time for DOOH to step out of the shadows of its traditional predecessors and claim its rightful place in the digital ecosystem. Today, DOOH has advanced beyond a digital version of static signage. It's now an integrated platform that combines the best…
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If the TikTok ban proceeds, the ripple effects will be profound, forcing advertisers to reallocate budgets to platforms like YouTube and Meta. As the industry braces for the next chapter in the TikTok saga, questions remain about how brands and platforms will adapt to the new regulations.
Read MoreAdMonsters January 23, 2025 Life After TikTok: A Game Plan for Media, Marketing, and Advertising With TikTok’s future uncertain, media, marketing, and advertising professionals need a new game plan. Calvin Scharffs, VP of Marketing at Orange 142, explores alternative platforms, the role of owned media, and how brands and…
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A recent report by iHeartMedia found that 44% of Americans feel overlooked by advertisers, while 67% are frustrated by irrelevant targeted ads following them across platforms. That means brand must pivot, and in-store could be the right fix.
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Mobile monetization in 2025 looks less like a chaotic rush to capture revenue streams and more like a masterclass in strategy. Apps are getting smarter, users are getting pickier, and competition is getting tighter. To keep up, the industry is leaning into personalization, immersive advertising, and hybrid approaches that cater…
Read MoreAdMonsters January 16, 2025 Ad Tech CES 2025: AI, Everywhere, All At Once CES 2025 showcased AI as one of the major driving forces behind ad tech’s evolution. As we delve into the key takeaways from CES 2025, it's evident that ad tech is going through a significant transformation, but…
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