The slow demise of third-party cookies has left the advertising ecosystem awash in uncertainty—and a good deal of fear. Beyond the anxiety, publishers need to understand that this is actually an opportunity to reboot our industry and rebuild it based on trusted engagement. At the center of this movement is user…
Read MoreAdMonsters May 21, 2020 Bad Ads, Whatcha Gonna Do? We're back with another entry in AdMonster's Discourse, the audio series that massages your eardrums while also informing you about the latest in digital media and advertising technology. In this edition, AdMonsters Editorial Director, Gavin Dunaway grabbed AdLightning CEO and Founder Scott…
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Powered by: May 19, 2020 The Sting Is on Supply Partners Google’s Antitrust Reckoning Looms There’s Still Gold in Them Hills UniversalAdId For VAST Laggards Supply Partners Caught in Content-Scraping Sting Source: Image by Tumisu from Pixabay For a while, CNBC reporter Megan C Graham has been finding scraped…
Read MoreAdMonsters May 14, 2020 Behold the 8th Wonder of the World: The Identity Pyramid One of the most important reasons for publishers to jump on the identity train is to get connected to the advertisers' bigger targeting picture. To understand just how identity accomplishes this, behold the Identity Pyramid.…
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Powered by: May 12, 2020 Un-Break the Programmatic Supply Chain Cage Match: SPARROW vs TURTLEDOVE The Crisis Inside the Crisis Agencies Slash Umpteen Jobs UX Key to Pub Growth Surprise, the Programmatic Supply Chain is Broken Image Source: ISBA Programmatic Supply Chain Transparency Study It turns out the programmatic…
Read MoreAdMonsters May 8, 2020 During COVID-19, Commerce is More Important Than Ever for Publishers. Here's What They Should Know. Traffic is up. Ad revenues are down. COVID-19 has turned publishing on its head, and publishers are scrambling to find new ways to diversify revenues under changing conditions. It’s not impossible.…
Read MoreAdMonsters April 30, 2020 Now Trending: Inpowered on the Coronavirus Surge in Mission-based Marketing Ad spend is down, but the IAB Coronavirus Buy-Side Report reveals an interesting trend: brands are increasing mission-based marketing efforts by 42% and cause-related campaigns by 41%. The pivot is working for brands. Recent research shows…
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Powered by: April 28, 2020 Trade Desk Demands Suppliers Choose a Path Apple Baking up Another Walled Garden Viewability: Hand Sanitizer for Websites Facebook’s Sketchy Privacy-Focused Future Google Needs to Check Your ID WaPo’s Zeus Picks Up 50 Pubs The Trade Desk Demands Suppliers Choose a Path Oh, how…
Read MoreAdMonsters April 24, 2020 Your Outsourcing Partner Could Be Key to Managing Business Continuity: Q&A With MediaMint’s President In the midst of a pandemic, it’s not like ad operations can just come to a complete halt—even if ad spend continues its downward spiral. Publishers still have to be prepared for…
Read MoreAdMonsters April 16, 2020 Thriving Through a Pandemic: 7 Lessons From Digital Trends It’s hard to believe it’s only been four weeks of Work From Home (WFH). The good news is that at many companies, this ‘Plan B’ for daily operations is working well. At least that's true at…
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