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ADM-NL-20240314-ADM-Weekly

AdMonsters March 14, 2024   35 Women Leaders in Ad Tech Share Insights for International Women’s Day  The challenges women face in ad tech are universal, transcending specific roles or tenure in the industry. The future of ad tech is intertwined with the pursuit of diversity, as having manifold perspectives…

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SHE Media & Colossus SSP Join Forces to Elevate Diverse Voices

Last month, SHE Media and Colossus SSP announced a partnership that would further both companiesโ€™ commitments to serving women and other diverse audiences. According to ComScore Media Metrix, SHE Media reaches over 74 million users per month. The partnership with Colossus SSP will allow Colossus SSPโ€™s advertisers access to this…

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ADM-NL-20240307-ADM-Weekly

AdMonsters March 7, 2024   The Dawn of Hedged Gardens: The Evolution of Data Collaboration The concept of 'Hedged Gardens' emerges from the limitations of Walled Gardens. Unlike a walled environment, Hedged Gardens allows for controlled data collaboration between different entities. These environments are meticulously designed with 'hedges' - not…

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Family Matters: Unlocking the Co-Viewing Goldmine

Future Today's Vikrant Mathur and Jennifer D'Alessandro explore CTVโ€™s untapped goldmine: co-viewing โ€” family programming for marketers. Gone are the days of isolated viewing on tiny screens. Consumers are returning to their living rooms and indulging in the big-screen experience as a full-blown family affair.

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ADM-NL-20240229-ADM-Weekly

AdMonsters February 29, 2024   The AdOps Team of the Future There is one part of the news organization that finds generative AI extremely useful, and in some instances, transformative: the AdOps team. AdMonsters has begun interviewing AdOps folks across several organizations to see if and how they’re using it. If…

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ADM-NL-20240222-ADM-Weekly

AdMonsters February 22, 2024   Google Responds to the IAB Tech Lab’s Scathing Privacy Sandbox Report: “It’s Full of Inaccuracies” Last week, the IAB Tech Lab released a comprehensive report detailing the challenges of Google's Privacy Sandbox. In response, Google thanked the IAB Tech Lab for showcasing their perspective but asserted…

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ADM-NL-20240208-ADM-Weekly

AdMonsters February 15, 2024   Well Actually, Revenue and Content Diversification Are Essential for Publisher Survival At the end of last year, The Guardian US launched a new health and wellness vertical, "Well Actually," to increase engagement with its existing audience rather than focus on growing its audience size further.…

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