With an increasingly fragmented media landscape (both digital and non-), partnering media-mix modeling and attribution would seem quite advantageous for marketers – hence why it's at the center of version 2.0 of Visual IQ's TrueAttribution technology, which powers the IQ Envoy product suite. Visual IQ Cofounder and CEO Manu Mathew took…
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“How many of you know what Big Data is?” asked Heidi Cohen, ClickZ columnist, adjunct NYU professor, President of Riverside Marketing Strategies and moderator of the panel discussion at the Media Cross Media (MXM) Big Data event. A decent percentage of the crowd gathered at the Corporate Tax Network’s offices…
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Device recognition specialist (no cookies required) AdTruth, a division of 41st Parameter, has further upped its pro-privacy ante by joining the World Wide Web Consortium (commonly known as W3C) – specifically the Tracking Protection Working Group, which is developing guidance for implementing and adhering to Do Not Track (DNT) functionalities…
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OPS Markets in London on February 9 is the place to get involved in the discussion. Right now there’s no hotter topic in the operations community than Privacy and the impending hammer coming down attached to the ePrivacy Directive. OPS Markets London at Grange Tower Hill will feature a panel…
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It was a cold time in early spring 2007, but a hot time for the ad tech market. Yahoo! was buying Right Media, Google was acquiring DoubleClick and Microsoft was scooping up AdECN and aQuantive. Major media companies were making big bets – $850 million, $3.1 billion, $6.1 billion – to…
Read MoreAt the back of every publisher’s mind is a question: “Does my revenue reflect the true value of my inventory?” In far too many cases the answer is either “no” or “I wish I knew!” So how can publishers feel confident that they’re selling the right inventory to the right…
Read MoreSo, you're about to issue an RFP for ad serving? I'm sure these are words that strike two distinct chords, depending on which side of the business you're involved with. If you're a publisher, these words instantly scream: "Time to do some research on what's happening in the market and…
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As AdMonsters OPS Mobile approaches, one of the hottest topics has been monetizing mobile effectively for local advertising. AdMonsters spoke with Shaunak Khire, CEO of Adlibrium, about how mobile can be utilized as a tool to support local commerce and non-profits. Adlibrium uses their marketing platform to support both local…
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How does online ad spend surge to $50 billion in 2015 when there are so many acronyms?9 months ago I transitioned from marketing a SaaS BtoB company in the digital advertising ecosystem, to marketing the leading online BtoB data engine. I was exposed to acronyms completely foreign to me. SSP,…
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Every day worldwide people are inundated by an ever-increasing amount of information. And the problem grows worse each year. An April 2011 survey of 200 respondents conducted by Magnify.net pulled back the curtain on our digital lives. Nearly 50% of respondents reported that they were connected to the internet “from the…
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