The findings of a recent IAS report, Advertising in the Age of Misinformation, have some serious warnings for the entire ad tech ecosystem as 62% of consumers believe that advertisers, agencies, and publishers are equally responsible for ads appearing near misinformation.
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August 30, 2022 JCPA Could Bring Power Back to Pubs Looming Recession Reduces Ad Spend IAB Tech Lab's Ads.txt Updates Are Live Around the Water Cooler JCPA Might Bring Power Back to Publishers and Support the Battle for Privacy A group of bipartisan House and Senate lawmakers has taken a…
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The marketplace provides a centralized ecosystem that brings efficiency to campaign management for in-store pubs through the ISM Ad-Server and ISM portal.
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August 22, 2022 Retail Media Is Second Fastest Growing Major US Ad Channel Walmart adds Paramount+ to Streaming Service Say No Go: AppLovin Deal With Unity Around The Water Cooler Retail Media Ad Spend Expected to Reach $61 Billion by 2024 Retail media is continuously on the rise, and most…
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In his address, Killion detailed the rise of Complex Networks from a streetwear clothing line 20 years ago to a multimedia business with print and online magazines, video streaming, and in-person and virtual events. The evolution of the company sets a standard for publishers who are looking to broaden their…
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Come Tuesday morning, Sharon Harris, CMO at Ascential digital, graced the stage. Harris spoke on the significance of brand marketing today and retail media spend in an ever-changing ad technology space.
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This country is no stranger to political controversy. However, the past couple of years has boasted an unprecedented amount of political strife with a highly controversial president, a reckoning for the country’s systematic racism, a global pandemic, and even the recent reversal of Roe v. Wade. Within the context of this…
Read MoreAdMonsters August 11, 2022 Justin Killion: Complex Networks Masters the Art of the Pivot to Diversify Revenue Inspired by the innovation of Complex co-founders Marc Ecko and Rich Antoniello, Justin Killion, President at Complex Networks, will discuss the “Justification of Revenue Diversification” for the Publisher Forum opening keynote. Complex…
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While retail marketplaces are exciting territory, many brands are dragging their feet on commerce. Harris and her team provide their clients with the tools and strategies to win the buy box.
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In preparation for our upcoming webinar with Permutive: How Publishers Can Use Data to Close More Deals With Advertisers, Wednesday, August 31 at 1 PM ET, (Register Now!) I spoke with Thomas Baart, Customer Success Manager at Permutive. We discussed how publishers and advertisers can deliver more responsible advertising to…
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