🌯 The Programmatic IO 2025 Publisher Dossier
I usually write on the publisher side, so I felt like a secret agent among many brands and agencies at Programmatic IO 2025. And I got some top-secret publisher intel you can deploy.
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1315 Results
Creativity Isn’t Dead—It’s the Cheat Code
At POSSIBLE 2025, Megan Jones, Chief Media Officer at Digitas, rolled back the covers on scroll culture, AI shortcuts, and the strategy-first mindset brands need to stop chasing metrics and start making moments.
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The Power of Publisher-Direct Ad Campaigns
While trust in national news continues to erode, often due to political bias or polarization, local and independent journalism remains a trusted cornerstone for communities, and a place for advertisers to connect with consumers.
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Why Attention Metrics Are Showing Up In The Financial Times’ RFPs
Predictive attention is emerging as a signal of quality. Publishers like the Financial Times are already seeing it show up in RFPs—a sign it could become the next viewability benchmark.
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🌯 HBO Max Is Back—But Can Neo Fix the CTV Matrix?
Warner Bros. Discovery announced Wednesday that its streaming service Max is going back to HBO Max, and they're releasing a new ad-buying tool, Neo.
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The Law Of Diminishing Returns In AI: When More Data Signals Don’t Mean Better Campaigns
Here's the truth about data: while certain signals like weather patterns or real-time engagement metrics can significantly impact campaign performance, others merely add noise.
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Confessions of a Former Curation Hater: “I’ve Changed My Tune.”
Ryan Maynard, the SVP of Programmatic Sales Operations at publisher monetization platform Raptive, was, until recently, deeply skeptical of curation and the industry’s shift to activating curated audiences within SSPs. What changed?
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As Buyers Prioritize Media Health, The Daily Mail Has A New Way To Check Its Vitals
The Daily Mail saw the programmatic marketplace shifting toward curated deals. They started using Signal Vitals because it gives publishers a road map for being included in these deals.
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Beyond The Walled Gardens: Why It’s Time For The Open Web
The open web is made up of millions of independent apps, ad networks, mediation platforms, supply partners and demand partners, making it the natural next destination for advertisers.
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Snackable Media Acquires AdGrid: Justin Barton on Building a Multicultural Tech Stack That Puts Publishers First
Snackable Media’s acquisition of AdGrid marks a first. A Black-owned header bidding wrapper and full-stack ad platform built with multicultural publishers in mind. Founder Justin Barton explains the strategy, the tech, and why it’s time to redefine scale and ownership in ad ops.
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