At Cannes Lions 2025, the real buzz wasn’t just about AI — it was about culture, community, content, and connection. Here's how brands, content creators, and publishers can tap into human moments to truly resonate.
Read More
With the new Amazon and Roku partnership, advertisers can now reach a combined 80 million U.S. CTV households, roughly 80% of the market, with improved targeting and frequency controls.
Read More
Dan Reynolds, Hilton’s SVP of Global Content, Media, and Partnerships, explains how the hospitality giant became a storytelling machine—powered by creators, AI, and an in-house brand team that knows its story best.
Read More
For three weeks, Marketecture Media CEO, veteran ad tech executive and podcaster Ari Paparo sat in a Virginia courtroom listening to testimony in the US Department of Justice’s landmark antitrust case against Google.
Read More
The Guardian is taking its programmatic business global. The publisher announced today it’s consolidating its programmatic advertising operations across the UK, U.S., and Australia into a single, unified global team.
Read More
Major holding companies and even some publishers are pulling back from LGBTQ+ issues and content under mounting political pressure. Zach Rosen, founder of Supernova, an ad tech growth consultancy, is running in the other direction. He created Supernova PRIDE Summit, the first of its kind, during Cannes Lions.
Read More
LiveRamp’s Travis Clinger shares that, as cookies fade and AI rises, marketers face a critical opportunity: leveraging data collaboration and authenticated identity to unlock omnichannel performance.
Read More
Google is in a mad dash to make no-click generative AI search the new normal, and publishers are losing traffic as a result. But hey, at least Google feels kinda bad about it.
Read More
When publishers stop waiting for better tech and start building it themselves, the ad stack starts to shift toward transparency, control, and equity. Stephanie Layser, Justin Wohl, and Justin Barton are bringing lived experience to the table, reshaping tools that put the sell side first.
Read More
At POSSIBLE 2025, VaynerMedia’s John Terrana talked to AdMonsters about what most media teams get wrong about attention—and what it really takes to build performance-driven plans that keep up with culture.
Read More