Global warming is not the only thing raising the temperatures on Madison Avenue lately. Video advertising is hot and marketers can not get enough of it. Expected to grow 40 percent in each of the next two years, it’s one of the best tools for online marketers looking to reach…
Read MoreIt seems like every week or so, we get to read another headline about a publisher launching a private exchange on someone’s real-time bidding (RTB) platform. Some would have you believe that private exchanges are a technological marvel; the greatest thing for publishers since the printing press. I want to…
Read More"Private Exchange" is probably the only buzz word in the industry right now without a TLA. That’s almost a crime considering the huge potential they offer to both publishers and advertisers. Much has already been discussed about their proposed value prop for publishers—greater control over inventory prices and ability to…
Read MoreSince our industry loves acronyms and we have all of this conversation around data, this seems fitting for the new acronym of the month(s). What exactly is GIGO, it’s a term coined in the technology space for a computers ability to process even the most corrupt piece of information and…
Read MoreProximic recently named Rodney Mayers as their Senior Vice President, Business Development. Previously Mayers was the COO of Adify. In the press release Mayers said, "Proximic has developed some of the most compelling technology I have seen in the online advertising space in a very long time." We asked Mayers…
Read MoreIn recent years, the online advertising industry has increasingly leveraged geographic, demographic and behavioral targeting in their quest to attract only the best, most qualified users. In doing so, nationwide, non-targeted campaigns have been pushed to the wayside when in fact, they still perform very well on some of the…
Read MoreDigital media decision making is constantly evolving, and with demand-side platforms, digital agencies have set up lightning-fast environments for buying and selling a variety of online ad impressions, similar to the computerized stock trading desks used by quantitative traders. DSPs are remaking the media landscape and increasingly blurring the boundaries…
Read MoreEditor's note: Ben Humphry is Head of AdMonsters Professional Services in the UK. Recently he wrote two posts for the APS blog Here to Help. We wanted to share them with you in case you missed them. LinkedIn goes self-serveLinkedIn is the latest publisher to move to a self-serve ad model.…
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I hope everyone enjoyed the AdMonsters Memphis Publisher Forum. I was in Memphis on Sunday night and then made my way to Chicago for a conference called DrupalCon. AdMonsters is a Drupal site and we were very pleased to participate in this event. I took away a LOT of knowledge…
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(But using them is still an art.)By Thomas Siegman, VP Client Services, RSG Media & Mayank Agarwal, Product Manager, Zoox AnalyticsA spate of new tools is letting publishers take back their place at the table, giving them critical insights into inventory management, pricing, and products—a position that they were in…
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