All of the bloat in the supply chain has been caused by a lack of understanding that the internet and any website is an ecosystem. We have been building the web ecosystem in silos not realizing that when we make changes in one place it has an impact on the others.
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Brooke Edwards-Plant didn’t initially plan on a career in ad tech – when she began her professional journey, the industry was still relatively new. However, despite not studying ad ops in school, she’s worked in the industry for over a decade. Now she is the VP, Global Ad Operations and…
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This week, Google will enable Privacy Sandbox APIs for about 35% of Chrome users. The percentage will rise to 60% by August and about 99% by the end of the year. Topics API enables Chrome to share information with third parties, such as advertisers, while maintaining a certain level of…
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At PubForum, in Coronado Island, California, August 6-9, she will participate in a keynote chat — Growing Your Career Through the RevOps Ranks — alongside her former colleague and now friend, Brooke Edwards-Plant, VP, Global Ad Operations & Revenue Platforms, Condé Nast, highlighting the importance of networking and relationships and learning by doing.
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The Biden administration is demanding safeguards for AI for several reasons, key among them being safety. We’ve all read about instances in which everyday people trusted AI to generate accurate and verified content, which harmed them. The administration wants to ensure that AI systems are adequately tested before being made…
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“In today’s environment, it’s critical to differentiate in some way shape, or form. The consolidation we’ve seen, and the rampant commoditization means publishers and tech platforms need to find a way to stand out,” advised David DiAngelo, Global Vice President of Marketplace Development at Emodo. He recommends the following best…
Read MoreAdMonsters July 20, 2023 What is vCPM and How Does It Relate to Viewability? Attention metrics are gaining traction, but one fundamental aspect that continues to hold significant value for advertisers is viewability. While advertisers recognize the importance of capturing users' attention, ensuring their ads are viewable remains a…
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Media mix modeling is what most industry professionals call this marketing analytics technique, but market mix modeling is far more descriptive as a term. If we're doing our jobs right, we don't just consider media. We're constantly looking at an entire market—its seasonalities, pricing, promotions, and more. And because we work…
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Upon its debut, Meta's Threads became one of the many platforms designed to take over Twitter's spot in the Mt. Rushmore of social media platforms. Since it is tied directly to millions of users' Instagram accounts, it rapidly hit 100 million users in a record five days, making it a…
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For the past fifty years, the video industry used a dual revenue-stream model. This meant that TV networks and pay-TV operators shared the revenue consumers paid for subscriptions and the revenue generated from ads. Then the rise of Netflix’s ad-free platform birthed the streaming dynasty, opening a gamut of questions…
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